On September 30, Macedonians will vote in a referendum to decide whether their country should join the North Atlantic Treaty Organization (NATO) alliance and the European Union (EU).
The referendum is part of a process that began in 1993, when all political parties in the then newly independent Republic of Macedonia declared joining NATO a key strategic priority. Many believe that membership in the military alliance would help protect Macedonia, located in the volatile Balkans region, from external aggression and civil war. Years later the country made a similar commitment to strive for EU membership.
Admission to both NATO and the EU require the consensus of all existing members, so Macedonia needed first solve bilateral disputes with its neighbors, some of which already belonged the two organizations.
The biggest obstacle was the long-standing naming dispute with Greece, which has hindered Macedonia's development for 27 years. In June 2018, as a precondition for removing the Greek veto on its EU and NATO membership, Macedonia signed an agreement which obliges the country to change its name to the Republic of North Macedonia.
In spite of the agreement, the name change remains a core issue. The September 30 referendum explicitly asks:
‘Are you in favour of EU and NATO membership by accepting the Agreement between the Republic of Macedonia and the Republic of Greece?’
A majority must participate
The referendum is not legally binding but rather consultative, and will only be considered valid if a majority of registered voters participate. But failure to reach the required 50 per cent voter turnout would not stop the NATO and EU accession process, which requires further action by parliament.
According to one Twitter user:
30 септември дава можност за конечно помрднуење од status quo-то у кое што смо заглавени и конечно ослободуење од бизарен проблем што не влече надоле скоро 30 године. Затоа ќе #гласам.
— Мутен (@toVornottoV) September 7, 2018
September 30 provides an opportunity to finally move from the status quo which has stymied us, to finally break free from a bizarre problem that has been holding us down for almost 30 years. That's why #IVote.
For other voters, the referendum is both symbolic and cathartic, representing a return “to the right path” after “the lost decade” of democratic backsliding, and many have been holding their breath in anticipation:
Цела држава се неуротизирала, све се остава за „после 30-ти“.
А бе, сендвич да сакаш да купиш, таа на скарата ќе ти каже „немој сеа, ај после 30-ти, да се расчисти“
— mindрluмbеr 3⃣🅰🇲🇰 (@mindplumber) September 28, 2018
The whole state has become neurotic, everything is left [for] ‘after the 30th’. Even if you want to buy a sandwich, the barbeque lady might say, ‘Not now, let's do it after the 30th, after the situation clears’.
Calls for a boycott
This anxiety may have to do with the boycott campaign being waged by right-wing populist opponents and led by several fringe non-parliamentary parties, including pro-Russian, Euro-skeptic and anti-NATO United Macedonia, which styles itself on Putin's United Russia.
The campaign stokes the fears of ethnic Macedonians by presenting the country's name change as the first step along a slippery slope that will lead to genocide, or ethnocide. The campaign is steeped in disinformation and hate speech, from intentional misinterpretations of the consequences of the agreement with Greece, to claims that the government has given citizenship to Albanians from Kosovo to boost the number of “yes” votes. There have even been suggestions of election fraud, to which one Twitter user replied:
Кога стварно мислиш дека ќе местат гласање излегуваш да гласаш за да им отежнеш, а не седиш дома
— Ленка многу кенка (@RedRadish5) September 23, 2018
When you really think that authorities plan voter fraud, citizens go out and vote to make it harder for them, they don't sit at home.
Meanwhile, the main opposition party VMRO-DPMNE, a member of the conservative European People's Party (EPP), has sat on the fence, neither openly endorsing the boycott campaign nor encouraging its supporters to participate in the referendum and vote against the agreement with Greece, which it considers “a capitulation”.
Other EPP members have accused VMRO-DPMNE of hypocrisy, as high ranking party officials participated personally in the boycott, and the campaign was vigorously promoted by media outlets reputed for being party mouthpieces.
Representatives of the ruling SDSM have also claimed that VMRO-DPMNE had attempted to make a deal, promising to throw its support behind the referendum if its former party leaders on trial for corruption were given an amnesty. The government refused, and the VMRO-DPMNE's indecisive position is largely being interpreted as sign of weakness:
За едно од најважните прашања за Македонија, вмро нема став и повикува секој да гласа по свое убедување.
Очекувам на следните избори, кога ќе сакаат да дојдат на власт, да излезат со истиот став и да не сугерираат за кого да гласаме.
— НиколаСтрез (@NikolaStrez) September 21, 2018
VMRO-DPMNE has no official position on one of the most important issues for Macedonia, and has declared that people should vote according to their own preference. In the next elections, I expect that they will adopt the same position and won't advocate whom to vote for.
Social media tactics and allegations about Russia
On social media the “I boycott” campaign (#бојкотирам) started over the summer, and involved mainly anonymous social media profiles and sock puppets from the VMRO-DPMNE troll army. Observers noticed a high number of new profiles appear in August 2018, suspected to be automated bots originating outside the country. The campaign was also shared via profiles linked to specific individuals, including VMRO-DPMNE’s foreign lobbyists, Macedonian nationalist organizations operating in the diaspora, and Macedonia's president, who gained his position with the party's support.
Western sources alleged that Russia was trying to obstruct the consolidation of the NATO and EU process; when asked, Prime Minister Zoran Zaev diplomatically said that the authorities have not found “evidence of direct Russian influence with fake news” regarding the referendum, and that he trusts Macedonia's NATO allies on this matter.
Prior to that statement, however, Zaev was less reserved in pointing to Kremlin-related attempts — including the funding of violent protests by a Greek-Russian oligarch — to obstruct the deal with Greece. Moreover, an independent journalist discovered that back in 2015, a Russian troll farm specialist named Anna Bogacheva had visited Macedonia on business. She has since been named as one of 13 Russian nationals indicted over alleged interference in the 2016 United States election.
The “I Boycott” campaign has also employed tactics used by the American alt-right, including use of the Pepe the Frog meme, which was ridiculed even by VMRO-DPMNE members who couldn't understand how their party's symbol, the mighty lion, was reduced to a frog.
Ready for change
There have been attempts, mostly through cyber-bullying, to intimidate activists and ‘dissenting’ right-wing figures who have said they will take part in the referendum. Former VMRO-DPMNE government minister Nikola Todorov's revelation that he would vote “no” exposed him to particularly vicious harassment on Facebook. But in spite of some of the threats issues, observers don't expect much violence.
Numerous citizens have also expressed their support for both the referendum as the ultimate tool of democracy, and for the government-backed campaign to vote in it:
Скоро три полни децении живееме во пештера а сакаме светот да не знае и прифати.
Од сето тоа светот знае само дека живееме во пештера. #Гласам
— Бени (@Shushmula) September 10, 2018
Almost 3 decades we've been living in a cave, while wanting the world to know about as and to accept us.
Out of all that, the world only knows that we've been living in a cave.
If surveys conducted in the months before the referendum are anything to go by, most Macedonian citizens are ready for change, even if that means swallowing the bitter pill of the name change in exchange for the long-term benefits of NATO and EU membership.