Mujeres Construyendo (Women building) tries to raise awareness with a message mainly for women. Inequality between men and women is a fact, as confirmed by the Center of Economic Studies of Mexico, where we can see that, in terms of salaries, a woman earns 22% less, but this is just one of the problems they face.
In a short animated video they share on their Twitter account, we can see how two girls are talking, one trying to raise awareness to the other that her word is important and is as valid as anyone else's. At the end, the video gives a series of important messages:
Tu voz te da poder, te hace visible y presente. Tienes derecho a expresarte y a decir lo que piensas y sientes. El silencio es tu decisión, nadie te lo puede imponer.
Your voice gives you power, it makes you visible and present. You have the right to express yourself and to say what you think and feel. The silence is up to you, no one can impose it.
With this compelling message, the team of Mujeres Construyendo claims something that seems obvious in the 21st century, gender equality.
You can follow Mujeres Construyendo on Twitter.