Wang Xiaofeng writes about “ye” culture in Beijing. The meaning of “ye” literally is grandfather or big brother (old men with authority). “Ye” or “Da Ye” is used as a suffix to someone's name to show respect or submission. Wang notices that in order to prepare for the Beijing Olympic, the government has to suppress the arrogant culture of “Ye”, one of the measure is to prohibit sales from looking scornfully at the customers. However, Wang feels that such efforts would be in vain (zh).