· July, 2012

Stories about US Virgin Islands from July, 2012

London Olympics: Ambush Marketers Be Warned!

The London Organising Committee of the Olympic Games (LOCOG) has taken stringent measures to try to ensure no ‘ambush marketing’ tactics are used during the London 2012 Olympics. A common feature at modern major sporting events, ambush marketers try to sneak in promotions of their brands and companies in front of the crowd and, most importantly, the TV cameras. Sports law bloggers and marketers posted their opinions on ambush marketing and the London Olympics.