As “toilet-gate” jokes[Global Voices report] and the hashtag #SochiProblems grow stale, another way to poke fun at Russia's hosting of the Winter Games has emerged: comparisons between the Olympics and the wildly popular Hunger Games franchise.
The Hunger Games story features a dictatorial leader, President Snow, who maintains control of a dystopic nation by forcing teenagers to compete in a televised tournament that must end in only one survivor. Of course, in practice, the Olympics has no similarities with the violence of this fictional death-match. For one, Olympians don't kill each other for their gold medals.
However, a combination of the word “Games” and President Putin's signature stern facial expressions (as well as his reputation as a strong authoritarian leader) has struck a chord with Internet users — enough to create numerous memes using Putin as the background for President Snow's quotations. One common meme a photo of Putin with the phrase “Welcome. Happy Hunger Games [to you.]” superimposed on the image:
Other memes focus on a different aspect of the Hunger Games. There, the outfits of the characters from the ruling faction are notoriously flamboyant and appear ridiculous and frivolous to the working class of the fictional nation. One popular image currently circulating Twitter is of one of the women carrying country plaques during the opening ceremony, juxtaposed with a character from the recent Hunger Games movie who wears a somewhat similar retrofuturistic dress:
There is serious meaning behind the silly outfit comparisons — the Sochi Games, which are estimated to have cost over $40 billion, have been plagued by allegations of corruption [Global Voices report], horrible working conditions and lack of payment for the possibly illegal workers. The idea of an under-class looking with horror at the waste of the “Capitol” can be seen as an allegory for Russia's poor and disadvantaged watching the most expensive Games in history take place right in front of them, yet out of reach. One Twitter user wrote:
— Yana Makarova (@Makarova17) February 9, 2014
It's true. Same sh*t, the people are going hungry and poor, while the government is happy
Another user eschewed subtlety and embraced hyperbole in making his comparison:
Игры голодных,как Олимпиаду, контролируют власти,чтобы развлечь рабов и сохранить вечного президента-всех несогласных убивают беспощадно! — Rouslan (@Rouslan5) February 8, 2014
The Hunger Games, like the Olympics, are controlled by the authorities, to entertain the slaves, and maintain an eternal president — all those who disagree are ruthlessly killed!
Not all comparison are this negative — most of bloggers take a humorous approach. One Twitter user humorously suggested that the Olympic Games would be improved if they were turned into Hunger Games for government officials:
Лучше бы вместо этой олимпиады устроили голодные игры..между депутатами.
— Andrey Kostov (@Lemur_Bandito) February 8, 2014
It would be better if instead of the Olympics they stage Hunger Games … between members of parliament.
In some ways, this lighthearted approach to poking fun of the Olympics is a breath of fresh air compared to some of the harsher memes [Global Voices report] out there. At the same time, the RuNet has become a confusing hodgepodge of articles criticizing Sochi, and articles criticizing the critics, until the real point of the Olympic Games, athleticism and national pride, is almost completely buried in a pile of meta-criticism.