Brazil: “CALA BOCA TADEU SCHMIDT”, Phenomenon Continued · Global Voices
Raphael Tsavkko Garcia

After the enormous success of “CALA BOCA GALVAO”, it could be that there is a new phenomenon arising.
Since June the 20th, “CALA BOCA TADEU SCHMIDT” is on the worldwide trending topics and, once again, the international audience wonders what Brazilians mean by it. Although, this time, the popular revolt seems to be not only against a Rede Globo reporter, but also against the network itself.
“CALA BOCA TADEU SCHMIDT” means “Shut up Tadeu Schmidt” [pt].
Sydnei Rezendo from the SRZD blog explains [pt]:
Depois do sucesso do “cala a boca, Galvão”, a onda agora é “cala a boca, Tadeu Schmidt”. O motivo da revolta com o apresentador do “Fantástico” é porque ele afirmou que a “Globo se preocupa com a verdade e em transmitir a melhor informação”.
O técnico da seleção brasileira, Dunga, proibiu a presença da imprensa nos treinamentos, resultando em uma verdadeira guerra entre os profissionais da imprensa contra o comandante da seleção.
Nem a vitória sobre a Costa do Marfim por 3 a 1 e a classificação para a próxima fase amenizou a situação. Durante a entrevista coletiva depois do jogo, o jornalista Alex Escobar estava ao telefone, falando com o também jornalista Tadeu Schmidt, irritado, Dunga o chamou de cagão e de merda.
After the success of  “shut up, Galvão”, the trend is now “shut up, Tadeu Schmidt”. The reason for the revolt with the host of “Fantástico” is because he said that “Globo is concerned with truth and to pass on the best information.”
The Brazilian [national football team] coach, Dunga, forbade the presence of media in trainings, resulting in a real war between media professionals against the national team's coach.
Neither the victory over Ivory Coast 3-1 and qualifying for the next phase eased the situation. During the press conference after the game, the journalist Alex Escobar was on the phone, talking to another journalist, Tadeu Schmidt, angry, Dunga called him chickenshit and shit.
Watch the video featuring An Angry Dunga.
Rede Globo, the main television network in Brazil and one of the biggest in the world, has a past full of controversies [See no. 8 in Wapedia Rede Globo]. Tadeu Schmidt [pt], is a successful sports journalist who has worked since 2000 with local and international sport events such as the Olympic Games, the 2006 FIFA World Cup, the Formula 1. He has also hosted and co-hosted many sports programs on Brazilian television.
Babado.org blog summarizes [pt] the controversy which arose between Rede Globo and coach Dunga:
O técnico Dunga proibiu a imprensa nos treinamentos  e até mesmo  exclusivas pré combinadas entre a Globo e Ricardo  Teixeira, o que resultou em um ataque direto dos meios de comunicação da  Rede Globo contra a fama do técnico.
"Dunga is my friend: Messed with him, messed with me, chickenshit". Used under permission
Stanley Burburinho from Vi o Mundo [I saw the World, pt] summarized many reactions in this post [pt], denouncing several attempts to demonize Dunga.
Brazilians try to explain through Twitter what “CALA BOCA TADEU” means, joking once again with international followers who don't understand such expression, lying with environmental or entertainment mottos in order to promote the tag. But many are using the tag as a way to show profound discontent with the TV network accused by some of trying to overthrow Brazilian's team coach Dunga and also to be too much used to exclusivity.
@andre802: CALA BOCA TADEU  SCHMIDT – “Cala Boca” means SAVE. “Tadeu Schmidt” is a kind of flower of  Amazonia in extinction.
@jeanjmichael: SAVE THE BRAZILIAN  Donkeys! TWEET CALA BOCA TADEU SCHMIDT AND DONATE 0,01 CENTS FOR THE  NORTHEAST Donkeys Organization!
@joaolemes_: @auroradesigns CALA BOCA TADEU SCHMIDT  It's not do with nature conservation, but with  a criticism of the commentators on TV Globo.
@lucianaparaguai: CALA BOCA TADEU  SCHMIDT is the new Galvao Institute's Project 2 save the Tadeu Monkeys  in the Amazon Forest from extinction. We need ur help
@ca_fontenele: @britnega “CALA BOCA TADEU SCHMIDT” is the Britney  Spears’ New Single. Comeback 2010. Coming soon
A fake Dunga profile has been created on Twitter: @DungaRei [King Dunga], and many Twitter users came to defend Dunga's attitude towards Globo and Tadeu Schmidt:
@AndresaVaz: O Dunga peitou a  Globo e agora querem desmoraliza-lo… RETWEET http://migre.me/QP3g CALA BOCA TADEU SCHMIDT
@DungaRei:  A Globo pode  discordar do treinador, mas o treinador nao pode discordar da Globo,  CALA BOCA TADEU SCHMIDT, Dunga neles!
@emersonluis: No meio de uma #worldcup a Globo  quer derrubar o técnico da seleção
Twitter campaign asking for a day boycott of Globo on the 25th June
On the other hand, some users have stepped up to defend Globo's reporter Tadeu Schmidt against what they've considered an overeaction [@nanibeequeen, @raquelvidal, @engthales, pt].Despite the huge success of “CALA BOCA TADEU SCHMIDT” and the visible support over Dunga's reaction, some bloggers disagree with his attitude.
Castrezana, from the blog OMEdI [pt] not only criticizes the behavior of the coach, but also the Globo's press release considering [pt] Dunga's behaviour as “incompatible with the image of a winner”:
Como assim, “incompatível com a imagem de vencedor”? O Dunga venceu  jogando duro, pesado e, com certeza, xingando a maioria dos adversários.  Quer dizer que para a emissora xingar dentro de campo pode, mas xingar  aqueles que ficam o tempo todo enchendo o seu saco fora de campo não?  Que xiliquenta, essa Globo.
Acho que ele exagerou, sim, e se era para xingar, que fosse na miúda,  longe das câmeras (o que é muito difícil, numa Copa do Mundo).
What do you mean,  “incompatible with the image of a winner? Dunga won  playing hard, heavy, and certainly, cursing most opponents. It means that the [TV] station can swear on the pitch, but it cannot curse those who spend all their  time pissing it off outside the field? What hissy fit, this Globo.
I think he overreacted, yes, and if it  was to swear, let it be away from the cameras (which is very  difficult in a World Cup).
Blog Opinião FC [CF Opinion, pt] also criticized Dunga's behaviour as unjustifiable:
Dunga ouvia as perguntas e xingava o repórter, visto como inimigo, numa  atitude lamentável e digna de um moleque. Falta de respeito com quem lhe  perguntava na coletiva e para com Escobar. Mesmo que o repórter tivesse  lhe provocado, nada justificaria tal atitude, que aliás, é pouco  inteligente.
On Twitter, users also criticized Globo's position as the leading Brazilian network:
@emersonluis: Dunga está  atrapalhando os negócios da Globo com as negativas de exclusividade. Vai  ser pau nele o tempo todo
@hnobreg: Dunga não faz  média com ninguém. A Globo é que não tá acostumada a ser tratada como as  outras emissoras. Bem feito! CALA BOCA TADEU SCHMIDT.
Smile! You're been manipulated!
Even some more radical comments on the Globo network where seen:
@gerDuden: E o CALA BOCA TADEU SCHMIDT superou o CALA BOCA  GALVAO. Pq não unificá-los num CALA BOCA GLOBO?
@siomaracampos: Enfim uma campanha  massa!! CALA BOCA TADEU SCHMIDT contra a manipulação televisiva da Rede  Globo. Agora tão jogando os cachorros no Dunga
@tudook: Dunga neles! Globo manipuladora!!! CALA BOCA TADEU  SCHMIDT CALA BOCA GLOBO –> Simplismente uma emissora MANIPULADORA!!!
Supporting Dunga, Miguel Grazziotin says [pt]:
Rosana Hermann has the perfect ending:
@Rosana: Eu amo o povo  brasileiro, que transformou o TrendingTopics do Twitter no paredão de  fuzilamento da vingança. :)
Frontpage of the website "Globoesporte.com", sports page of Globo's network, where you can see that all associated bloggers have something to say about Dunga: The company's position.