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India: Subscribe and Get a Harley-Davidson

It’s raining gifts in the Bengali newspaper wars. And gone is the age of fress flasks, timepieces and tee-shirts to woo subscribers.

Sans Serif reports.

Yes, Ei Bela (the moment), a Bengali tabloid from the Ananda Bazaar Patrika group is rolling out Apple iPods, laptops, smartphones, SUVs and Harley Davidson motorcycles for its subscribers.

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