Ianyan comments on attempts by the Armenian lobby in the U.S. to scandalize the use of a photograph of American-Armenian starlet Kim Kardashian on the cover of this month's Turkish edition of Cosmopolitan magazine. Coinciding with the anniversary of the the 1915 deportation and massacre of ethnic Armenians in the Ottoman Empire, another Armenian blogger instead criticizes attempts at politicizing the issue instead of using it productively.