Social Media Cries Copywrong After American Rapper Lifts Trinidadian Photographer's Work
“T.I. @ Bumbershoot,” cropped. Photo by Alex Crick, used under a CC BY-SA 2.0 license.
In a growing social media firestorm that has many Caribbean netizens up in arms, American hip hop artist T.I. used an image by Trinidadian photographer Laura Ferreira without permission. The image in question features a sultry-looking masquerader in an elaborate Carnival costume designed by Anya Ayoung-Chee, winner of the ninth season of the popular fashion reality show, Project Runway.
The image appeared in a party invitation that T.I. posted on his Instagram and Twitter accounts. Ferreira noticed and posted this comment:
@troubleman31 hey man, that’s my photography in your pic, Carnival costume designed by @anyaayoungchee
T.I.'s response was ungracious, or as Caribbean people like to say, “wrong and strong”, passing the buck onto the “team of people responsible for planning & arranging the festivities” and insisting that he has never plagiarised anyone. In a curious twist, he also suggested that Ferreira should be pleased with them “paying homage” to her work — which of course could never happen without the photographer being credited.
And credit, for herself and Ayoung-Chee, is all that Ferreira was asking for. On her studio's Facebook page, she posted:
T.I. is using one of my images for his birthday invitation, on his Instagram account (it's now on his Facebook page, too). Would love to have a credit for myself as well as the costume designer, Anya Ayoung-Chee.
Seriously, whoever designed this knew they didn't have the right to use it. Removing my name from the image doesn't magically make it right. I would have been thrilled to let it out to such a huge audience, if I were contacted in the first place -____-
Ferreira has since filed a report about the incident on both Instagram and Facebook.
‘Disrespectful, arrogant and very rude’
On both T.I's Instagram account and Ferreira's Facebook page, the reactions were mixed. Several commenters thought that Ferreira should have been paid for the use of her image and suggested that she get legal counsel on the matter.
Renee Bottagisio was in full support of the photographer:
This is definitely not acceptable and what you have done by standing up to him publicly like this has been a very brave and gutsy move!! Nuff respect to you and your work!!. This character has been disrespectful, arrogant and very rude. I don't think it is even about the money it's about the principle. What he did was incorrect, what you asked for was just and within reason and his response…. absolutely ludicrous. Wishing you a favourable outcome in this and more publicity of your excellent work both locally and internationally, blessings to you.
On T.I.'s Instagram comments thread, chaufit echoed these sentiments:
Dude, you don't even get it. People are mad because the work was watermarked and identified as belonging to someone. You didn't fuck up, your promotional team did. You probably didn't even know about it until a fuss was made. All people are saying is that this is someone's intellectual property. When it was pointed out to you, all you had to do was apologise on behalf of your promotional team and thank the photographer and designer for their work.
While other commenters pointed out that the photograph was available without the watermark, most people felt that the sensible thing to have done was to apologise for the oversight and give the photographer and designer proper credit. As nina_does_life put it:
@troubleman31 Well you certainly put the T in Tasteless with that response!! All that rah rah with you? Respect is respect is respect. Talk done.
There was some discussion on Ferreira's Facbeook page about the Instagram Terms of Use; Stayfano LB was under the impression that “any material posted on Instagram is free and open to the use of others”, but Ferreira cleared up any misconceptions by posting the following image on her Facebook page, saying “Facebook (and Instagram) always take down images once reported. I'm not worried that it won't, just takes time sometimes. Just a glitch in my day that could have turned out more positively.”:
The importance of getting permission
Some netizens felt that the whole affair was tantamount to much ado about nothing. Mark Anthony said:
I think you're just overreacting the pic was released ages ago, they used it for invites no money was made from the image being printed, and the dude even complimented your skills, don't really think he knew that someone from his team of assistants stole your photo…
Justina Newman countered:
Mark you clearly have no understanding of theft or copyright. His marketing team had to pay the tequila company to use their logo. They had to use non copyrighted fonts and pay for those, even a brand new marketing employee fresh out of school knows you do not use something you don't own without express written permission. Stop victim blaming. His team stole, they got caught. His name is the one associated with it so he needs to make it right.
Some Facebook users wondered how the rapper would feel if the shoe were on the other foot. Billy Dc quipped:
He seems to feel that because its just an invite and not to make money off of its not a big deal. Does that mean i can illegally down load his music if im only gonna play it at home?
Niall Legerton felt that the irony of the situation was that T.I. just couldn't see the forest for the trees:
His actions are tasteless and arrogant….. especially as a fellow artist!