GV Face: Social Media and the Meteoric Rise of India's Aam Aadmi Party

The Aam Aadmi Party (AAP ) –  or Common Man's Party – led by anti-corruption crusader Arvind Kejriwal, is challenging India's mainstream parties. 

The AAP won big in the recent Delhi Assembly poll and has partnered with the Congress party to form a government in Delhi with Kejriwal as its chief minister.

Two parties dominate India’s politics: the Congress, which has ruled with its coalition partners for two terms and relies on rural voters; and the Bharatiya Janata Party, the Hindu nationalist group that last ruled the nation in 2004. Will AAP disrupt India's long-standing two-party politics in the upcoming May elections?

This Friday I discuss the role of social media in AAP's meteoric rise with GV authors Chirag Sutar and Manasi Gopalakrishnan.

Chirag (@sutarcv) is originally from India but now lives in the Netherlands where he completed his Masters in Media Studies in Erasmus University, Rotterdam. He worked as a media journalist in India for three years.

Manasi Gopalakrishnan is a freelance journalist working with Germany's international broadcaster, the DW in Bonn, Germany. She writes and edits the blog www.womentalkonline.com and also works for DW's Hindi service.

Thumbnail image: Celebrations outside AAP headquarters in New Delhi after successful polling results. Image by Louis Dowse. Copyright Demotix (8/12/2013)

 

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