Japan: Blurry Lines Between Buzz and Truth – McDonald's Quarter Pounder Debut

Cultivating imported products into megahits is a big part of creating consumer trends in Japan, and food is no exception to the rule. Last year, it was the American donut shop, Krispy Kreme. The year before that, it was the American ice cream shop, Cold Stone Creamery. Both are Western foods that are familiar to the Japanese, with a unique twist. Both gained fame for long lines in front of their stores. And both were carefully cultivated hits.