A B2B marketer by day and a sports enthusiast afterwards, Richard works as at a leading Business School in East Africa. Holding brief too as an editorial consultant and sports marketer. He contributed for the blog, www.sportskenya.blogspot.com as well as other online and Kenyan publications. He's also a market researcher and budding photographer.
Latest posts by Richard Wanjohi from July, 2012
Reasons to Boycott the Olympics?
With any major event, there are both celebrating and dissenting voices. The Olympics is no exception, and there are bloggers from across the world making their voices heard on why they will be boycotting London 2012.
London Olympics: Ambush Marketers Be Warned!
The London Organising Committee of the Olympic Games (LOCOG) has taken stringent measures to try to ensure no ‘ambush marketing’ tactics are used during the London 2012 Olympics. A common feature at modern major sporting events, ambush marketers try to sneak in promotions of their brands and companies in front of the crowd and, most importantly, the TV cameras. Sports law bloggers and marketers posted their opinions on ambush marketing and the London Olympics.
Kenya: Javelin Throwing Olympian Trains Using YouTube
There is something special about Kenyan javelin thrower Julius Yego who will represent Kenya during the London Olympics. Yego turned to social media for guidance. After using YouTube to hone his skills and techniques, Yego's record improved to 81.12 metres.
Gender Verification Policy Introduced at London 2012 Olympics
"There is no tidy definition of gender. We tend to think of it in binary terms – male or female – but gender exists on a spectrum." - A blogger critiques the new policy which relies on testing testosterone levels of female athletes.
South Sudanese Marathoner to Compete Under Olympic Flag
South Sudanese marathoner Guor Marial will not carry his country's flag during the London Olympics. South Sudan, which gained independence last year, is not recognized by the International Olympic Committee.
Pre-Olympics 2012: What’s Buzzing
With the 2012 London Olympics drawing closer, activities relating to the Games are heightening every day. From countries participating in the Games to their athletes preparing to score their best, the world's online audience is coming alive and getting ready for this extravaganza.
Africa: London 2012 Olympics – We Are Coming!
With a few days remaining before the start of the London 2012 Olympics, the whole world is revving up for this sporting bonanza. For Africa, there are many prospects and for some countries, these games will be a culmination of years of preparation as well as renewed rivalries such as the one between Kenya and Ethiopia.