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Richard Wanjohi · July, 2012

A marketer by day and a sports enthusiast by night, works as an editorial consultant as well as a sports marketer. He contributes for the blog, www.sportskenya.blogspot.com as well as other online and Kenyan publications. He's also a market researcher and working in a leading Business School in Africa,

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Latest posts by Richard Wanjohi from July, 2012

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Reasons to Boycott the Olympics?

  28 July 2012

With any major event, there are both celebrating and dissenting voices. The Olympics is no exception, and there are bloggers from across the world making their voices heard on why they will be boycotting London 2012.

London Olympics: Ambush Marketers Be Warned!

  26 July 2012

The London Organising Committee of the Olympic Games (LOCOG) has taken stringent measures to try to ensure no ‘ambush marketing’ tactics are used during the London 2012 Olympics. A common feature at modern major sporting events, ambush marketers try to sneak in promotions of their brands and companies in front of the crowd and, most importantly, the TV cameras. Sports law bloggers and marketers posted their opinions on ambush marketing and the London Olympics.

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Pre-Olympics 2012: What’s Buzzing

  20 July 2012

With the 2012 London Olympics drawing closer, activities relating to the Games are heightening every day. From countries participating in the Games to their athletes preparing to score their best, the world's online audience is coming alive and getting ready for this extravaganza.

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Africa: London 2012 Olympics – We Are Coming!

  10 July 2012

With a few days remaining before the start of the London 2012 Olympics, the whole world is revving up for this sporting bonanza. For Africa, there are many prospects and for some countries, these games will be a culmination of years of preparation as well as renewed rivalries such as the one between Kenya and Ethiopia.

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