Niki Cheong is a journalist, actor and social media advocate. He started off his writing career in magazines including taking on the role of editor at men's lifestyle magazine NewMan before joining The Star, Malaysia's no.1 English daily. Niki is Deputy Editor of R.AGE, the paper's youth portal and is often referred to as The Bangsar Boy, a reference to his fortnightly column. He blogs at nikicheong.com and is on Twitter as well.