Jen Fumero · July, 2011

Latest posts by Jen Fumero from July, 2011

Peru: Football, TV Ads, Mining and Social Networks

  26 July 2011

On Tuesday, July 19, while Peruvians suffered with the semifinal match between Peru-Uruguay for the Copa América, netizens who were watching the game had a reason to tweet with anger: an advertising spot aired during halftime which used the traditional rivalry between Peru and Chile to find supporters against increasing the mining windfall tax.