Inna Sabaeva

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Russia: Philanthropy Through Advertising

RuNet Echo  2 October 2012

The project “A Minute of Your Day for Good” ( was launched in November 2011. Users of the platform can accrue "charity minutes," which advertisers later honor in cash. Aleksey Melnicheck, co-founder of, spoke to Evgeny Voropai of Greenhouses of Social Technologies about the problems of virtual charity in Russia and Western trends in fundraising.