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Endalkachew Chala · May, 2020

Dr. Endalkachew Chala is an assistant professor of Communication Studies who has written on the intersection of technology, international communication and storytelling. His early scholarly work includes Play Station Video Games amongst Ethiopian Children: Digital Playing: An Investigation into Popularity of Play Station Video Games amongst Ethiopian Children in Addis Ababa. In addition to his research about digital media, Dr. Chala is a scholar who specializes in non-profit public relations and the way social movements framed in media. While his geographical area of expertise is Horn of Africa with primary focus on Ethiopia, he also looks at, weaves in, and analyzes political, technological and economic connections highlighting the longstanding connection of Ethiopia to other countries in Africa as well as to Ethiopian diaspora.

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Latest posts by Endalkachew Chala from May, 2020

How identity-driven conflicts fuel Ethiopia's incendiary social media rhetoric

Unity Park aimed to tell the story of all Ethiopians and celebrate the country’s diversity. But social media revealed politicized, nationalistic reactions along ethnic lines: Amhara and Oromo.

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