Dr. Endalkachew Chala is an assistant professor of Communication Studies who has written on the intersection of technology, international communication and storytelling. His early scholarly work includes Play Station Video Games amongst Ethiopian Children: Digital Playing: An Investigation into Popularity of Play Station Video Games amongst Ethiopian Children in Addis Ababa. In addition to his research about digital media, Dr. Chala is a scholar who specializes in non-profit public relations and the way social movements framed in media. While his geographical area of expertise is Horn of Africa with primary focus on Ethiopia, he also looks at, weaves in, and analyzes political, technological and economic connections highlighting the longstanding connection of Ethiopia to other countries in Africa as well as to Ethiopian diaspora.