Dr. Endalkachew Chala is an assistant professor of Communication Studies who has written on the intersection of technology, international communication and storytelling. His early scholarly work includes Play Station Video Games amongst Ethiopian Children: Digital Playing: An Investigation into Popularity of Play Station Video Games amongst Ethiopian Children in Addis Ababa. In addition to his research about digital media, Dr. Chala is a scholar who specializes in non-profit public relations and the way social movements framed in media. While his geographical area of expertise is Horn of Africa with primary focus on Ethiopia, he also looks at, weaves in, and analyzes political, technological and economic connections highlighting the longstanding connection of Ethiopia to other countries in Africa as well as to Ethiopian diaspora.
Latest posts by Endalkachew Chala
How ‘African’ is Northern Africa?

"Why are Africans from north of the Sahara sometimes not considered definitively 'African'?"
Leaked Documents Show That Ethiopia’s Ruling Elites Are Hiring Social Media Trolls (And Watching Porn)

The leaks include a list of individuals who appear to have been paid to promote the ruling coalition on social media.
The Untimely Death of an Exiled Ethiopian Journalist

"His reward for having conscience in a country that criminalises it was torture & death in exile."
Growing Popular Opposition Continues to Put Pressure on Ethiopia’s Ruling Party
"2017 was the year of the Oromo People's Democratic Organisation...The OPDO was able to shake the puppet label and actually prove to be quite vocal in #Ethiopia's political arena."
Political Uncertainty as Protests Spread in Ethiopia
"This TPLF machination has certainly run out of steam. TPLF must go! The country needs orderly transition before it's too late."
Ethiopia’s Parliament Speaker Resigns Over ‘Disrespect’ to Oromo People. Is the Balance of Power Shifting?
"...his resignation is like throwing a gasoline to the fire that is already out of control. It is a historical step that signals and symbolizes end of OPDO's submission..."
The Conflict in Eastern Ethiopia, Explained
The latest conflict in Ethiopia killed at least dozens of people and displaced thousands. The cause of the violence again was scarce water and land resources.
Residents of Ethiopia's Oromia Region Strike to Demand Release of Political Prisoners
Normally crowded streets and shops were empty as Oromos stayed home from work.
Ethiopia’s Anti-Graft Campaign is Rife with Ethnic Tensions
"There are practically no non-corrupt officials. Those arrested are corrupt, and most of the top officials who are leading the anti-corruption campaigns are also corrupt."
A Water Weed Is Damaging Ethiopia's Largest Lake and Putting Livelihoods at Risk
The lake has become a symbol of the dire state of Ethiopia’s natural resources at a time when Ethiopia’s fast-growing population needs more of everything.
Ethiopia's Music of Resistance Stays Strong, Despite Repression

Amid wide-scale protests and a violent government crackdown, Afan Oromo musicians have begun to rise as a visible — and audible — driving inspiration for the opposition movement.