Israel: Cellular firm ad stirs occupation debate

A television ad for Cellcom, the largest Israeli cellular provider, sprung an unprecedented debate on the face of the Israeli occupation over the past two weeks. The advert shows Israeli soldiers playing soccer with unseen Palestinians over the wall separating Israel and the West Bank, to the sound of popular music. The ad was accepted as insensitive at best by many Israelis, becoming an icon of blindness to the occupation in the Israeli society, writes Carmel L. Vaisman.