The recent death of Dr. Li Wenliang, the physician whose warnings  about the potential outbreak of the strain of coronavirus now known as COVID-19 went unheeded, set Chinese social media on fire. Now, Chinese netizens have turned their grievances into courageous demands for political reform, pushing the term “freedom of expression”  to the top of Weibo ‘s search results.
Public discontent, however, has not stopped the propaganda authorities from prosecuting independent voices and censoring the web. Commentary criticizing the failure of Chinese political systems was censored  on social media platforms, including WeChat and Weibo. Two citizen journalists reporting from Wuhan, the capital of China’s Hubei province, where the virus originated, have disappeared . Chen Qiushi  has been missing since February 6, 2020, the night of Dr. Li's death; three days later, Fang Bing also disappeared.
As of February 15 , there are 66,577 cases of infection  from the virus, and a death toll of 1,524. Yet, over the past week, Chinese social media has been flooded with encouraging messages coming from Wuhan. “How to turn a depressing crisis into positive news?” — Chinese journalist Michael Anti showcased a typical propaganda piece with the Global Times’ headline screen capture:
环球网公众号手把手教你怎么利用坏消息做出振奋人心的正能量来 pic.twitter.com/Q3a8Jqrfw4 
— Michael Anti (@mranti) February 14, 2020 
Global Times’ public [Twitter] account teaches you how to turn bad news into happy news, full of positive energy.
On February 13 , China reported 15,111 new infections from the virus and 252 deaths — a 742 percent surge from the figures just the day before — a result of the change of leadership  at Hubei province's Health Commission. While Chinese netizens were still in shock over the rise, the Global Times headlined its February 14 report, “New infections from coronavirus in Hubei dropped more than 10,000 when compared with the previous day!”
Such examples are just the tip of the iceberg when it comes to the positive energy campaign; there is a more sophisticated effort at work in controlling the narrative of the COVID-19 outbreak, which involves turning the crisis into a heroic story of a strong nation.
Dr. Li Wenliang as self-sacrificing hero
While the majority of Chinese netizens see Dr. Li Wenliang  as an ordinary hero who resisted the authorities’ initial cover-up of the outbreak, pro-government online discourse accused people of politicizing the incident. In response to the February 12 commemoration of Li's death outside the Beijing Liaison Office in Hong Kong, for instance, @usltuvS59jt41H0 said :
Li Wenliang’s death had nothing to do with his talk about freedom of the press. The coronavirus is the sole cause of his death. We are touched by his will to fight against the virus so that he could return to work. But you [the Hongkongers] used the epidemic as an excuse to launch a ‘strike’, putting aside the professional ethics of medical workers. Those who use patients’ lives as political chips have no right to memorialize Dr. Li.
At the same time, a large number of posts, images and comments emerged from Chinese social media platforms, depicting medical workers as heroes led by the Chinese Communist Party (CCP):
医务人员是国家的财富，是真正的国家宝藏。广大医务人员工作在战疫第一线，连续奋战非常辛苦。他们主动请战逆行到前线，大家都很感动敬佩，想着一定不能亏待他们。现在国家都给安排上了！守护医者仁心，唯有真心和恒心，因为他们，是我们的真心英雄。相信在中国共产党的领导下，中国必将战胜武汉肺炎。 pic.twitter.com/Btaglf9snK 
— 游衍 (@P6peQ8DcM0ADsL4) February 13, 2020 
Medical workers are the wealth of the state, they are really the country’s treasure. They are fighting at the front line against the coronavirus, they volunteer themselves to work in the front line. Everyone is touched and is paying tribute to them. The nation is at their back! We have to safeguard their selfless hearts with trustful hearts and patience. They are our true heroes. Under the leadership of the Chinese Communist Party, China will overcome the Wuhan coronavirus.
Guancha.cn, a CCP-affiliated outlet, published a sensational story on social media  about a nurse returning to the COVID-19 front line just ten days after having a miscarriage, as an exemplification of the “selfless” heroine. The story has gone viral, with heavy criticism directed at the propagandists for their heartless cruelty.
Dancing in the battlefield
Instead of showing images of sickness, fatigue and death at the front line, video clips of medical workers and patients dancing in hospital wards have gone viral on Chinese social media. @duqiaoxiaoyao republished one of the video clips on Twitter:
转：自从把那300名正能量宣传者送到抗役前线，舆论的方向一下子不一样了。刚看到一个网友的评论：撼山易，撼傻逼难！ pic.twitter.com/47W50EOMvH 
— 独俏逍遥 (@duqiaoxiaoyao) February 13, 2020 
Repost: ever since the 300 positive energy propagandists arrived at the front line of the coronavirus battlefield, the direction of public opinion channelling has shifted. A netizen just commented: it is easy to beat down a mountain, but difficult to out beat a bunch of idiots.
On February 4, China Central Television reported that more than 300 journalists  working in state-affiliated media outlets had been sent to Wuhan and Hubei to report from the front line. Zhang Xiaoguo, a director at the Central Propaganda Department said the authority would coordinate propaganda of epidemic prevention and control according to the party's main political themes (主旋律).
As @AxVYJhw7FQX1XAn pointed out, led by the propaganda drive, people in quarantine camps are also dancing in the wards, regardless of the health risk:
知道什么叫娱乐至死吗？这就是。上千人封闭隔离，有的可能是病毒感染者，有的可能仅仅就是感冒发热，本来就有交叉感染风险，这样剧烈运动，搅动空气，增大肺对空气的吸收量，组织者难道还嫌感染不充分吗？病毒固然可怕，但愚昧更可怕！ pic.twitter.com/N2VCp5SzEI 
— 雾海危岩赵中元 (@AxVYJhw7FQX1XAn) February 10, 2020 
Look at this political entertainment! In such a huge quarantine camp where hundreds of people are sharing the space and some may be coronavirus or other virus carriers, there is clearly a human transmission risk. Doing exercise in such a setting would increase the breathing in of air into the lungs — do the organizers of such activities want to see more transmission? The coronaviris is scary, but stupidity is more overwhelming.
Even more terrifying? Having a birthday cake in the coronavirus patients’ ward:
火神山医院白衣天使为80岁新冠肺炎患者庆生，暖心一幕让人感动落泪…… pic.twitter.com/uBs2LxCaEf 
— 廖小宝 (@ayIu1jAMqEY9TUp) February 13, 2020 
#Recording the beauty of life in #China The white angels are holding a birthday party for an 80-year-old coronavirus patient in the Huoshenshan hospital. This is so touching that tears keep falling…
Learning from Lei Feng
The CCP also viewed the crisis as an opportunity to spread the tale of Lei Feng  — a party-loyal, self-sacrificing figure constructed during the Chinese Cultural Revolution. On Weibo, grassroots party organizations such as the Youth League and Women's Federation have been using Lei Feng to mobilise volunteers, as this excerpt of a report published  by the Heilongjiang Women's Federation illustrates:
At this critical period in the fight against the new coronavirus, Women's Federation volunteers are the living spirit of Lei Feng: they put aside their family’s need in service of the bigger family’s need, and fight against the epidemic at the grassroots level by taking care of their neighbors, guarding the front gates of residential districts. They have done so many good deeds to warm people’s hearts, and manifest the distinctive role of women in the family and in society. They have become beautiful backdrops of Heilongjiang’s front line battle against the coronavirus!
International front of Chinese propaganda
The propaganda surrounding 2019-nCoV also has an international thrust. The story about the donation of 100 euros by the Comoros  China Association for Friendship has been republished on many Chinese social media outlets. The Chinese Communist Youth League posted the story on Twitter:
【非洲岛国科摩罗友协捐助100欧元支持中国“抗疫”，背后的故事更让人感动！】在中国合力抗击新冠肺炎疫情之际，非洲岛国——科摩罗的“科中友好协会”捐出的“100欧元”，这两天却受到中国网友的格外注意，有网友表示“千里送鹅毛，礼轻情意重”。 pic.twitter.com/SxneOjZfi3 
— 共青团中央 (@China_CCYL) February 12, 2020 
[The story about the 100 euro donation presented by the Comoros-China Association for Friendship is so touching!] As China is fighting against the coronavirus, the 100 euro donation presented by the East African island nation Comoros has caught Chinese netizens’ attention. One comment said: A feather that comes from a thousand miles away, carries more weight than the gift.
The video attached to the post highlights the fact that Comoros is one of the poorest countries in the world.
Meanwhile, online news outlets highlighted the support coming from South Korea:
【中国抗击新冠肺炎疫情 韩国高校和政府积极声援】#新型冠状病毒  #肺炎 （#COVID19 ）#疫情  扩散以来，#中国  政府和人民抗击疫情的消息感动着 #韩国  人，各大高校和韩国驻华机构纷纷声援，与中国站在一起。#NEWSPIM  https://t.co/oKwJ7I1Alu  pic.twitter.com/4yCdodghNI 
— 韩国纽斯频（NEWSPIM）通讯社 (@NEWSPIMCHINA) February 13, 2020 
【中国抗击新冠肺炎疫情 韩国高校和政府积极声援】#新型冠状病毒 #肺炎（#COVID19）#疫情 扩散以来，#中国 政府和人民抗击疫情的消息感动着 #韩国 人，各大高校和韩国驻华机构纷纷声援，与中国站在一起。
[The South Korean government and universities expressed support for China's battle against the coronavirus] #Newcoronavirus #COVID2019 As the #epidemic spread, major #South Korean universities and government organizations in China are touched by the Chinese government and people's battle against the virus. They expressed their support and are standing with China.
On February 14, the China Lei Feng Engineering Committee (中國雷鋒工程辦公室), China Lei Feng Post（中國雷鋒報), and Learn From Lei Feng Office（全國學雷鋒辦公室）issued a joint notification  that “touching stories” should be collected from overseas Chinese; it is therefore quite likely that there will soon be a spillover of positive energy from Chinese social media to the world wide web.
Check out Global Voices’ special coverage of the impact of the Wuhan coronavirus .