When the 35 Ukrainian prisoners arrived at Kyiv’s Boryspil airport on Saturday, September 7, their family and friends were already waiting to welcome them home. Ukraine’s President Volodymyr Zelensky shook hands with each of them as they stepped off the plane, while journalists scrambled for interviews and photos. Meanwhile, 35 prisoners released from Ukraine touched down at Moscow’s Vnukovo airport with much less fanfare.
Before the arrival of the exchanged prisoners , journalists arrived at the respective airports ready to broadcast their homecoming. On social media, journalists, politicians, friends, family members and even the prisoners themselves shared photos and updates of the events. Ukraine’s President Zelensky tweeted  simply “ours are home!”
The group returning to Kyiv consisted of 24 Ukrainian sailors captured by Russia during the Kerch Strait incident  last November, as well as 11 Ukrainian political prisoners arrested between 2014 and 2018. Among them were high-profile detainees such as Crimean-born filmmaker and activist Oleg Sentsov , Crimean Euromaidan activist Oleksandr Kolchenko , the Ukrainian journalist Roman Sushchenko  who was arrested on spying charges while visiting relatives in Moscow in 2016, and 21-year-old Pavlo Hryb , who was abducted in Belarus as a teenager. Sentsov attracted the most media attention as he reunited with his family on the runway, hugging his 17-year-old daughter Alina, who was 12 at the time of his arrest.
In comparison, the Russian media’s coverage of the swap was more low-key. The former prisoners came off the plane in Moscow carrying their own bags. And although there were 34 others being returned, the spotlight was trained on Kirill Vyshinsky  – the former editor-in-chief of Russia’s RIA Novosti news agency in Ukraine. Vyshinsky was arrested in Ukraine in 2018 on charges of treason, but was released pending trial on August 28 after serving a year and three months in prison.
Margarita Simonyan, an editor of RT, lauded Vyshinsky’s homecoming in a Telegram message.
В моем рейтинге прекрасных мужчин сегодня один Кирилл Вышинский. Не дрогнул, не прогнулся, даже не качнулся. Бровью не повел. Отсидел 470 дней с перспективой вообще никогда не выйти из тюрьмы – и вот вернулся. Счастливый, спокойный, благодарный всем, кто помогал. Мужчины должны быть именно такими.
In my ranking of attractive men today [there is] only Kirill Vyshinsky. He didn’t flinch, he didn’t bend, he didn’t even sway. He didn’t raise an eyebrow. He served 470 days with the prospect of never getting out of prison at all – and here he is, returned. Happy, calm, grateful to everyone who helped. This is exactly how men should be.
— Margarita Simonyan, Telegram, September 7, 2019 
Some Russians following the events seemed a little uncomfortable with the focus on Vyshinsky:
Обидно немного за других. Смотрю прямой эфир и все скачут вокруг одного Вышинского. Не красиво, очень не красиво. Других тупо не замечают. Те даже пытаются в кадр не попадать, чтобы не испортить кадры.
— Сергей Юрьевич (@sergeinemo) September 7, 2019 
It’s a bit of a shame for the others. I’m watching the livestream now and everyone is clamouring around Vyshinsky. It’s not nice, really not nice. They just don’t even notice the others. [The others] are even trying to keep out of the frame, so as not to mess up the shots.
— Sergei Yuryevich (@sergeinemo), Twitter, September 7, 2019 
The other released Russian prisoners might have had a good reason to keep out of the spotlight.
Although a full list of who was returned to Russia had not been revealed at the time of the exchange, this did not stop photos of the prisoners from appearing online. When Simonyan shared a group photo of some of the prisoners on Twitter , Runet users were quick to point out that many of their faces were blurred, and wondered what the men might have to hide. Others speculated that the men’s involvement in the war in eastern Ukraine could still cause them problems travelling overseas in the future. In any case, the Russian Embassy in Ukraine shared an uncensored version of the photo  later that day.
Some prisoners even took to social media to share photos of themselves prior to their departure from Ukraine. Igor Kimakovsky, a Russian volunteer fighter who was detained in eastern Ukraine by the Ukrainian authorities in 2015, wrote that “Kirill Vyshinsky and Vladimir Tsemakh are on board our plane! We’re flying home!” in one of his pre-departure posts on his Telegram channel, Zhelezny Zek .
When asked why the Russian president did not greet the released prisoners up their arrival in Moscow like Zelensky did in Kyiv, Russian Press Secretary Dmitry Peskov told the TASS News Agency on September 9 that it “wasn’t the head of state’s prerogative” and that Putin had done his part by ensuring that the exchange took place. Ilya Barabanov, a Russian journalist working with the BBC, reflected on the lack of fanfare in Moscow on his Telegram channel:
Тех, кого выдали Москве, встречает только толпа журналистов у закрытых ворот Внуково-2 и фсбшные автобусы внутри. Собрать родственников встречать близких или хотя бы просто их предупредить, никто не удосужился. Все утро был на связи с дочкой Владимира Цемаха и мамой Виктора Агеева, новости они узнавали либо от меня, либо из телевизора.
Those who were handed over to Moscow were only met by FSB buses inside the Vnukovo-2 airport and a crowd of journalists outside its gates. Nobody bothered to gather relatives so they could meet their loved ones, or even warn them [that they were coming.] I was in contact with Vladimir Tsemakh’s daughter and Viktor Ageyev’s mother all morning; they only heard the news from me or from the television.
— Ilya Barabanov, Telegram, September 7, 2019 
While many are heralding the successful return of Ukrainian prisoners as a political win for president Zelensky, the exchange has been anything but uncontroversial. The decision to release Tsemakh, a former air defence commander for the self-proclaimed Donetsk People’s Republic and suspect in the downing of Malaysian Airlines flight MH17 over the Donbas in July 2014, has attracted a lot of criticism. Dutch prosecutors and members of the European Parliament urgently appealed  to Kyiv not to hand Tsemakh over to Russian custody, arguing that he is a key witness in uncovering the truth about a tragedy which claimed the lives of 283 passengers. In the government’s defence, Zelensky told the press that Tsemakh had been thoroughly questioned  before he was exchanged.
As Svitlana Zalishchuk, a Ukrainian civil society activist and journalist who was recently elected as a parliamentary deputy for Zelensky’s Servant of the People party, noted:
Witness #Tsemakh  release may worsen Ukraine's relations with partners, whose citizens died in MH17, and may impact other Ukrainian lawsuits against Russia in the International courts. https://t.co/60qJEmSpXS 
— Svitlana Zalishchuk (@svitlanaza) September 5, 2019 
Furthermore, Ukrainian political scientist Anton Shekhovtsov criticised the Ukrainian security services’ conduct in the arrest of Tsemakh. “Instead of quietly transferring Tsemakh to the Netherlands, the SBU childishly boasted about his arrest and made him a person of great interest to the Russians who are rightly afraid of what Tsemakh can potentially tell the investigators. […] And now the Russians are apparently threatening to cancel the exchange of Ukrainian and Russian prisoners if the Ukrainians do not give up Tsemakh,” wrote  Shekhovtsov on Facebook on September 30.
However, the fact that the exchange happened at all came as a relief after the events of August 29, when it was falsely reported that the exchange had already taken place. The family members of the Ukrainian political prisoners flocked to Kyiv’s Boryspil airport, only to leave disappointed hours later. Incorrect information about the day and time of the prisoners’ arrival began to spread online due to a now-deleted Facebook post  from Ukraine’s Prosecutor General Rouslan Riaboshapka, in which he shared another post from Ukrainian lawmaker Anna Islamova. Islamova’s post, announcing that the exchange had been completed, has also been removed from Facebook but is still circulating in screenshots online .
On the morning of August 30, the office of the Ukrainian president dispelled any confusion about the status of the exchange on Telegram , stating: “The process of mutual release of detained persons is ongoing. The information about the completion is false.” It then stressed the importance of combating disinformation in such cases:
Вже не вперше ми бачимо інформаційний хаос, спричинений посиланням на непідтверджену інформацію та численні «джерела». Ми закликаємо розуміти наслідки дезінформації: це гра з емоціями суспільства. Коли взаємне звільнення утримуваних осіб завершиться, Офіс Президента повідомить про це на офіційних каналах. https://t.me/OP_UA/316
This is not the first time we’ve seen information chaos caused by references to unconfirmed information and numerous “sources.” We urge [everyone] to understand the consequences of misinformation: it’s a game with the public’s emotions. When the mutual release of detainees is complete, the Office of the President will report on this on official channels.
— Office of the President of Ukraine, Telegram, August 30, 2019 .
Maria Romanenko, managing editor of the independent Ukrainian news portal Hromadske International, stated that the episode reflected very badly on the new Ukrainian government:
#Ukraine ‘s new gvrnmnt's lack of political experience is evident from their carelessness in manipulating information. 1st someone on Zelenskyy's team shares incorrect information about the resignation of the President's Chief of Staff, now new PG posts about release of 24 sailors
— Maria Romanenko (@rommari) August 30, 2019 
Following the exchange, Russia’s President Putin had a phone conversation with President Zelensky. According to a Facebook post  from the President of Ukraine’s Office, the two sides were “satisfied with the implementation of the results of the agreement” and saw it as a “first step on the path to the normalisation of dialogue.”
As the conflict in eastern Ukraine continues to simmer, it is unlikely that this will be the last such exchange between Kyiv and Moscow. In fact, on September 13, president Zelensky told participants  of the Yalta European Strategy (YES) Forum in the Ukrainian capital that he was “waiting for the next phase of the exchange.”
“We’re preparing our lists,” said the Ukrainian president.