The first ever Bosnian-Herzegovinia (BiH) Pride parade is scheduled to take place in the capital, Sarajevo, on Sunday, September 8.
The event will also function as a protest against inequality and violations of the rights of lesbian, gay, bisexual, trans, intersex and queer people in the country. Its main demands are an end to widespread violence against LGBTQ+ people, and equal access to public spaces that they are entitled to as citizens.
After North Macedonia held their first Skopje Pride event on 30 June , Bosnia and Herzegovina remained the only Balkan country where a pride parade had not taken place.
As elsewhere in the region, the event has been organized under the shadow of threats of violence and in an atmosphere of homophobic backlash in the traditional and social media, formally lead by organizations advocating for ‘traditional family values.’ The police have announced increased security measures .
In the past, Sarajevo authorities have denied permission  for similar marches and protests. This time, cantonal government institutions again asked for the parade to be postponed, citing security concerns, but the organizers have been adamant it will take place as planned.
Povorka ponosa ne promovira ekstremističke stavoce, ne podstiče na nasilje, ne ugrožava bilo koje pravo drugih. Nema osnova da se zabrani ili da se organizatore prisiljava da je otkažu. #bhpovorkaponosa 
Iz presuda Evropskog suda Plattform “Ärzte für das Leben” v. Austria (1988): pic.twitter.com/l3Ly6Ojhsy 
— Sevima Sali-Terzic (@SaliSevima) August 23, 2019 
The Pride March doesn't promote extremist positions, doesn't incite violence, and doesn't infringe on any right of other people. There's no legal ground to forbid it or to pressure the organizers to cancel it. Check the verdict of the European Court of Human Rights in the case Plattform “Ärzte für das Leben” v. Austria (1988).
The campaign in support of the march has been in effect since the spring under the slogan “Ima izać”—a local slang expression commonly used by passengers to address bus or tramway drivers meaning literally “there's someone who wants to go out,” and loosely translated by the March organizers as “[Open the] door, please!” :
…It also refers to opening the door of the proverbial closet when LGBTIQ people come out—that is when they reveal their sexual orientation, gender identity and/or sex characteristics to themselves or others.
Low visibility is still among the biggest problems of the LGBTIQ community in BiH. By coming out and participating in the Pride March we empower ourselves and other LGBTIQ individuals who still don’t have the courage to take that step. That’s why we say “Door, please!”, because this is a march of LGBTIQ people who deserve the chance to come out of the closet and proudly claim their place in the society.
Several civil society groups fighting for human rights expressed support for the March from the moment it was announced. The annual Political Accountability and New Technologies – POINT Conference , for instance, incorporated a rainbow flag into the visual elements of its 8th edition held in May, to help promote the March.
It’s amazing to see the 🏳️🌈 at #point80  at the #disinformation  session. Especially thinking about Poland and how much #fakenews  we have about #lgbt  community. Also great support for the first #pride  to happen in #Sarajevo  pic.twitter.com/jw76eflASc 
— Anna Kuliberda (@adrebiluka) May 16, 2019 
The March is also being strongly promoted online with the hashtags #bhpovorkaponosa  (Bosnian-Herzegovinian Pride March) and #imaizac  (“Door, please!”). Organizational channels such as the Twitter account @BHpovorkaponosa  have been posting messages of affirmation, such as testimonials from people from different walks of life who support the event, including many non-LGBTI+ allies who simply wish to live in a society free of discrimination of any kind.
🏳️🌈 Vidimo se 8. septembra, jer #imaizac  za slobodu svih! 🏳️🌈
Danas sa vama dijelimo poruku od profesorice sa Ekonomskog fakulteta Selma Kadic-Maglajlic, blogerke Quantum of Science-Društvo za promociju prirodnih nauka “Nauka i svijet” Jelena Kalinic. pic.twitter.com/3LbCGwZgsg 
— BH. povorka ponosa (@BHpovorkaponosa) August 26, 2019 
Tweet: See you on 8 September because we need to go out for freedom of all!
Today we share the messages from the professor of Faculty of Economics Professor Selma Kadić – Maglajuć, and Jelena Kalinić a blogger at Quantum of Science , blog run by Association for promotion of natural sciences “Science and the world.”
Video: SKM: “…I don't want to live in a Medieval society where someone claims right to determine who should be allowed to love someone else and whom, and in what way… Precisely because of that I shall walk for human rights!”
JK: “We are not free unless everybody is free. Science doesn't support discrimination. Open the door please!”
Some of the messages are provided in English translation, a proven tactic used by similar events in the region to attract participants from abroad.
🏳️🌈 Povorka ponosa je za sve nas 🏳️🌈
“Ja ću 8. septembra šetati za LGBTIQ osobe, ali i za radnike i radnice, Rome i Romkinje, osobe sa invaliditetom, i sve druge marginalizirane skupine čije se postojanje ne vidi ili se želi zabraniti ili ograničiti.” Masha Durkalić
Vidimo se 8.9.! pic.twitter.com/w3CpzvNlab 
— BH. povorka ponosa (@BHpovorkaponosa) September 3, 2019 
“I will go out on 8 September and walk for the [rights of] LGBTIQ persons, and also for the male and female workers, male and female Roma people, persons with disabilities, and all other marginalized groups whose existence is invisible or someone wants to forbid it or limit it.” – Masha Durkalić.
See you on 8 September!
Influential activists from other countries, such as Mona Eltahawy , and individuals such as UN Women representative to Bosnia and Herzegovina David Saunders  have sent messages of support. In general, the intiative has received robust support from the international community.
Some event supporters have addressed the homophobia that has become part of the public discourse within Bosnia and Herzegovina ahead of the Pride March. The Facebook page “They are all witches” (Sve su to vještice ), for example, had been posting memes quoting the ‘greatest hits’.
The organization BH Journalists, a member of the Association of European Journalists and the European Federation of Journalists, has condemned the media's violation of the human rights  and jeopardzing of the safety of LGBTQ persons by spreading hate speech and inflammatory rhetoric about the Pride March.
They called upon the journalists and editors of online portals to also pay attention to user comments which have the same effect, and to moderate those that “oppose freedom of expression, acknowledgment of diversity, pluralism of opinions and preventing all forms of discrimination.”