In December 2017, while receiving an honor medal from the Brazilian government, Cacique Raoni, an indigenous Kayapo chief, said:  “We must be united, because they want to reduce our lands”. Raoni Metuktire became an internationally recognizable face thirty years ago, when he toured with British musician Sting  through 17 countries to denounce deforestation in the world's largest rainforest. Raoni was born in Mato Grosso , a state in Brazil's central west region where large swathes of the Amazon have been burning for the past week.
The Chapada dos Guimarães National Park is one of those areas; it burned for 10 days  before the fire could be controlled on August 19. According to newspaper Folha de S. Paulo, in 2019 alone 12 percent of the park's area was consumed by wildfire. Brazil has had a record-breaking year in number of wild fires, and the state of Mato Grosso  is the Brazilian state that recorded the highest amount of blazes.
Mato Grosso, a major farming state in Brazil, shares a border with Bolivia, where wild fires affected an area equivalent to approximately 745,000 football fields . After overseeing the region from a helicopter, Brazil’s environment minister, Ricardo Salles  denied he had performed budgetary cuts in inspection operations, and blamed the dry weather and criminals for the situation (without presenting evidence).
The events described above capture the current scenario in Brazil, which has recently drawn the attention of the whole world. For the past two days, hashtags such as #PrayForTheAmazon  and #ActfortheAmazon  have been trending on Twitter. It is a scenario with activists who have long denounced deforestation and crimes against the Brazilian environment, usually committed for the sake of expanding cattle ranches and farms. The effects of the dry season, the lack of state action, and a government who refuses to take responsibility have all contributed to the plight of the Amazon region.
Smoke from wildfires in the #AmazonRainforest  spreads across several Brazilian states in this natural-color image taken by a @NASAEarth  instrument on the Suomi NPP satellite. Although it is fire season in Brazil, the number of fires may be record-setting: https://t.co/NVQrffzntr  pic.twitter.com/4JTcBz9C8f 
— NASA (@NASA) August 21, 2019 
According to many experts interviewed by several Brazilian news outlets this week, the fires have more than just one cause. “Deforestation, seasonal burnings, lack of funding and inspection” are among those listed in a story gathered by news site UOL .
President Jair Bolsonaro has in more than one occasion blamed  NGOs for the fire, without presenting evidence — he says he has “a hunch” that those groups are starting fires with the objective to harm his government and his image abroad. Bolsonaro says  he has cut 40 percent of the budget destined to NGOs in Brazil.
Então, pode estar havendo, sim, pode, não estou afirmando, ação criminosa desses ‘ongueiros’ para chamar a atenção contra a minha pessoa, contra o governo do Brasil. Essa é a guerra que nós enfrentamos.
So, it might be happening, yes, I’m not affirming this, criminal action from these NGO people to draw attention against me, against Brazil’s government. This is the war we are facing.
Germany and Norway  have both frozen donations to the Amazon Fund , which bankrolls recovery projects and monitors deforestation in the the region. Both countries, which are the fund's biggest donors, have justified  their decisions on the grounds of the rapidly increasing deforestation during the Bolsonaro government.
In this current crisis, the Amazon Fund is a major funder  of water trucks and firefighter's gear to combat the ongoing fires.
The Amazon under Bolsonaro
Between January and August 19, 2019, Brazil has seen 72,843 fires, an increase of 83 percent compared to the same period in 2018, according to data by Brazil's National Space Research Institute (Inpe). A report by the Amazon Environment Research Institute (Ipam), quoted by El Pais , says that 60 percent of the blazes started inside private properties, 16 percent in indigenous lands and one percent in protected areas.
The 10 towns within the Amazon region with the highest numbers of fires  are also the ones with the highest rates of deforestation, according to both institutes. In addition, 52 percent of the fires identified in Brazil this year happened in the Amazon. Nasa has also declared  that the fires “bear the signature of deforestation.”
In the #AmazonRainforest , fire season has arrived.
The MODIS instrument on NASA’s Aqua satellite captured this images of several fires burning in the Brazilian states of Rondônia, Amazonas, Pará, and Mato Grosso on August 11, 2019. pic.twitter.com/btulI01v5n 
— NASA Goddard (@NASAGoddard) August 21, 2019 
When Inpe showed in July that deforestation in the Amazon was growing , the government protested. Brazil's Environment Minister Ricardo Salles  said the data was innacurate and that they would hire another firm to present alternative numbers. The Minister of Institutional Security, General Augusto Heleno, said the numbers were “manipulated”. And President Bolsonaro himself suggested  Inpe's director could be working for an NGO. He also said:
Com toda a devastação que vocês nos acusam de estar fazendo e de ter feito no passado, a Amazônia já teria se extinguido.
If all the devastation that you accuse us of doing now and in the past [were true], the Amazon would be extinct already.
Finally, in August, the government fired Inpe’s director Ricardo Galvão  for publicizing the data on deforestation.
The Amazon is a frequent topic in Bolsonaro's diatribes. During his presidential campaign, he frequently advocated for the area to be open to mining. He has echoed a view that dates back to the Brazilian military dictatorship period , which says that the Amazon should be “integrated” to the country through development in order to avoid it being “delivered” to foreign nations. Journalist Rubens Valente writes:
Em resumo, ela afirma que ONGs e indígenas pretendem, em conluio com países estrangeiros, dividir a região por meio da independência de algumas de suas áreas. Os ataques externos “ao Brasil”, ou seja, ao governo brasileiro, esconderiam um plano secreto internacional para tomar essas porções de terra exuberantes e ricas.
A partir dos anos 1980, essas ideias passaram a ser difundidas com mais intensidade em círculos militares (…)
Tal ficção encontra solo fértil no governo do presidente Jair Bolsonaro, capitão reformado, e tem pautado a relação do governo brasileiro com a Amazônia e países estrangeiros que incentivam projetos de preservação da região.
To summarise, this theory states that NGOs and indigenous people intend, in collusion with foreign countries, to divide the region through the independence of a few areas. The external attacks “on Brazil”, meaning, to the Brazilian government, would hide a secret international plan to take over those rich and exuberant portions of land.
From the 1980s on, those ideas began to be spread even more intensely in military circles (…)
Such fiction finds a fertile soil in the government of Jair Bolsonaro, a reformed captain, who has set the agenda on the relationship of the Brazilian government with the Amazon and the foreign countries that encourage the region's preservation.
Bolsonaro’s minister Salles defends that the solution for the Amazon's problems is “to monetize”  the region by opening areas for commercial development. Under Salles’ tenure, fines for crimes against the flora have dropped 23 percent .
An estimate by professor Fabio Malini published on August 22 pointed  that in only 14 hours, more than 2.5 million tweets about the fires were sent: 949,445 in English, 698,943 in Spanish and 593,873 in Portuguese.
10.2 milhões de tuítes sobre a Amazônia brasileira (7 dias). 4.3M apenas ontem.
O caso assemelha-se, em termos de volume de dados, à comoção online em casos de grandes ataques terroristas.
A rede abaixo tem 2.1M de RTs, capturados por 14h, até às 7h de ontem de Brasilia. pic.twitter.com/y7kJkG2vj3 
— Fabio Malini (@fabiomalini) August 23, 2019 
10.2 million tweets on the Brazilian Amazon in the past 7 days. 4.3 million just yesterday. The data is similar, in terms of volume, to the commotion seen after big terrorist attacks. This network has 2.1 million RTs, captured during 14 hours, until 7 pm yesterday, Brasilia time.
Many celebrities who tried to show support ended up using images that were either old or not from the Amazon . That includes the Brazilian supermodel Gisele Bündchen and France's President Emmanuel Macron, who both posted an image from the 1990s when speaking on the matter.
Macron, who met Cacique Raoni  this year, called a G7 meeting to discuss the situation. Bolsonaro reacted by saying that the French president was trying to use a domestic issue in Brazil for his own political gains in France:
- Lamento que o presidente Macron busque instrumentalizar uma questão interna do Brasil e de outros países amazônicos p/ ganhos políticos pessoais. O tom sensacionalista com que se refere à Amazônia (apelando até p/ fotos falsas) não contribui em nada para a solução do problema.
— Jair M. Bolsonaro (@jairbolsonaro) August 22, 2019 
I’m sorry that president Macron seeks to weaponize an internal issue of Brazil and other Amazon countries for his personal political gains. The sensationalist tone with which he refers to the Amazon (even appealing to false pictures) does not contribute in any way to the solution of the problem.
- O Governo brasileiro segue aberto ao diálogo, com base em dados objetivos e no respeito mútuo. A sugestão do presidente francês, de que assuntos amazônicos sejam discutidos no G7 sem a participação dos países da região, evoca mentalidade colonialista descabida no século XXI.
— Jair M. Bolsonaro (@jairbolsonaro) August 22, 2019 
The Brazilian government is still open to dialogue, based on objective data and mutual respect. The suggestion of the French president that the Amazon issues should be debated by the G7, without the participation of the countries of the region, evoques a colonialist mentality in the 21st century.
But there are signs that the criticism is producing effects. The Novo Party, of libertarian leanings, has been attempting to distance itself from Salles, its most prominent member. Calls for EU sanctions on certain Brazilian products are gaining strength. With protests around the world  against his government, Bolsonaro decided to send the army to fight the fires  and broadcasted the announcement on national TV and radio. Several cities registered people banging pots and pans while he was on air and protests  took the streets in Rio de Janeiro, Brasília and São Paulo.
August 2019 is continuing an active Amazon fire season, with large and intense fires burning in the region. @NASA  satellites tracked actively burning fires across South America and captured images of smoke in the last week. https://t.co/EZKu01MPHg  pic.twitter.com/VEoNZi2KJQ 
— NASA Earth (@NASAEarth) August 23, 2019