On February 21, Azerbaijan President Ilham Aliyev announced that his wife, Mehriban Aliyeva, would take the country's First Vice President position. This is a brand new post created following a recent and controversial referendum  on constitutional changes that were widely interpreted by watchers of the authoritarian country as boosting the ruling family's powers.
While the news itself was thoroughly predictable, some of the reactions from social media users in a country where freedom of expression is subject to regular government crackdowns were nothing short of priceless.
Soon when the Aliyevs sit down for dinner it will be covered as “the country's leadership just had a meeting on security”.
Belated Valentine's Day present.
We are a friendly family, we are a friendly family [play on words; Mehriban means friendly in Azerbaijani].
Family is the foundation of society
— Ali Kıncal (@AliKINCAL) February 21, 2017 
Some disagreed that it was a late Valentine's present, arguing instead that it was an early present for International Women's Day, which is marked on March 8 and celebrated with gusto in the former Soviet Union. Rinat Balgabayev, a popular Facebooker in Azerbaijan's Caspian Sea neighbour Kazakhstan cracked:
Azerbaijan's president just made his wife Vice President. How are we (men) going to be able to top him on March 8?
But others more in the know figured it must have been President Aliyev's gift for their wedding anniversary, which just happens to be on February 22…
Serious analysts saw the appointment as marking the official beginning of one-family rule in Azerbaijan, as well as a further darkening of the country's human rights prospects.
Former political prisoner Anar Mammadli wrote:
Azerbaijan's government continues to astonish the world. Despite expectations, there were no snap parliamentary or presidential elections. Overnight, family rule was formalized.
While Khadija Ismayil, a world famous journalist recently released from jail wrote:
Although Ilham and Mehriban have now joined in unholy political matrimony to give Azerbaijan's autocratic system a monarchic feel, it is worth noting that power in the country is already hereditary in nature. Aliyev, 55, inherited the country's top job in 2003 from his late father Heydar, who had led Azerbaijn since before its independence from the Soviet Union in 1991.