When it comes to memes, pineapple is the new orange, at least in Madagascar.
Social media in Madagascar has become quite pineapple-flavored over the past few days. Why the sudden fervor for the spiky fruit? Here is a bit of context on the current social situation on the Red Island.
Madagascar came up as the world's poorest country in one of the poverty indices published by the World Bank (and reported by media outlets such as Radio France Internationale). The criticism of the economic status of the country did not sit well with the president of Madagascar. He challenged observers, local media and citizens to “provide evidence that the country was getting poorer.”
Malagasy netizens quickly obliged in a biting manner:
Mbola tsy porofo ihany ve izao ry filoha #Madagascar #WASH https://t.co/7RzRNRO9vk
— Touti Rakotonirina (@strakotonirina) May 28, 2016
Is this graph here not enough evidence Mr President ? #Madagascar #WASH
Koolsaina, a Malagasy community blog, posted the following photo on its website:
Following that first tense exchange between the president and Malagasy netizens, another Malagasy community website, Tananews, posted a photo of First Lady Voahangy Rajaonarimampianina wearing a a green dress with a pineapple motif on the front:
Tananews added a link and a comment with a hint of sarcasm that said, “Indeed, not everyone is poor in Madagascar.” The link showed that the dress was probably designed by high-end clothing brand Dolce & Gabana that sold for US $7,745 on the website of department store Nieman Marcus (it is unclear whether that is the actually cost of the dress that the first lady was wearing).
The outrage was swift on the Malagasy web. A flurry of memes with the hashtag #mananasy (pineapple) appeared within days on various Malagasy websites and social media. Here are a few memes that were widely shared:

Spoof of Facebook founder Marc Zuckerberg's profile wondering about pineapples in Madagascar. The meme reads, ” Do you know how to wear Pineapple as they do in Antananarivo ? (play on word with a traditional folk song)” Created by vaovao farany.

Beggar: “Can I have US $7,000 please?” First lady: “I have no pineapple for you.” Via the POV Facebook page

“Did you know that the brand Dolce & Ananas was all the rage in Madagascar?” “Anana” means pineapple in French. Via Aina Rakotoson on Facebook
Tragically, all the jokes about pineapple came a few days after tragedy struck the country's independence day ceremony. A grenade exploded into the crowd watching the military parade in the national stadium, killing three people and injuring 91. Here is a video of the aftermath:
The whole conversation on “Pineapple-Gate” comes at a time when a major bill on freedom of speech and ethics online is being prepared by Malagasy authorities. The early returns from insiders on how the bill will shape up hint that it will severely restrict free expression online and will include heavy fines for any materials deemed to be libel. The bill should be submitted to the parliament for approval in the coming weeks.
9 comments
Spoof of Facebook founder Marc Zuckerberg’s profile wondering about pineapples in Madagascar. The meme reads, ” Do you know how to wear Pineapple as they do in Antananarivo ? (play on word with a traditional folk song)” Used with permission.
Why not mention the source ???? You’ve never asked permission to use this illustration.
http://vaovaofarany.blogspot.com/2016/06/mananasy-code-communication.html
Hello Vavao farany,
Thank you for your comment. We ask permission to the Facebook group Za Gasy Tia Mananasy here https://www.facebook.com/mananasygasy/ where the photo was posted. They claim they have rights to the illustration. I will be glad to name you as the original source and change the caption accordingly if you indeed created the spoof. Kind regards, Lova
Hello Vavao farany,
Thank you for your comment. We ask permission to the Facebook group Za Gasy Tia Mananasy where the photo was posted. They claim they have rights to the illustration. I will be glad to name you as the original source and change the caption accordingly if you indeed created the spoof. Kind regards, Lova
Be clear Lova Rakoto, you asked permission to a group or someone in a group? Or maybe it is a page?
This photo montage come from us. As people use it we do not care. Only do not put that you had permission if you did not even ask.
If you want we can give you the techniques to identify the real source of an image…
Caption and link to the original source were updated as you requested. Kind regards,
Cascade of rights does not induce new rights… A decent investigation would not rely on what my neighbor had said or relayed, copyright remains a serious matter even and more than anywhere else, in poor countries.
Yes right man !!