March 8 is marked as International Women's Day in Turkey, and is typified as elsewhere across the world by speeches appreciating the role women play both in the workplace and at home.
Yet for the remainder of the year, women face an uphill struggle to gain recognition and respect in a country where sexism still sells.
Fruit juice purses and the joy of detergent
Recent times have seen a number of Turkish television commercials play up to existing gender stereotypes, some of which caused enough controversy for them to be discontinued.
One such commercial was for the well-known Pınar food company. This January, Pınar decided to release a fruit juice specifically for women — packaged in pink, of course — that can also be used as a purse.
Bu gozler cinsiytci bebek bezi, camasr suyu, cikolata reklami gordu ama CİNSİYETCİ MEYVE SUYU bu nasl geldi akliniza https://t.co/TNJQGs26vA
— İpek (@peoplarestrange) January 5, 2016
These eyes have seen sexist diaper, bleacher, and chocolate commercials. But SEXIST JUICE… Could you ever have believed it?
When a group of women struck back at the commercial with their own subtitled take on what they want and don't want, they forced an apology from Doğadan.
Although many thought this campaign would prove a turning point in the battle against women's objectification-for-profit, the P&G group's detergent company ALO swooped in with a new low at the beginning of this year.
The brand's commercial features a heroine, who struggles to get married because she cannot wash her clothes white enough, before a prince-like figure saves her by throwing a pack of detergent in her direction.
ALO reklamı kadar dangalak bir reklam da yok… he canım he bütün gün çamaşır yıkayıp başka şey yapamıyoruz…
— FullHazal Alchemist (@Hzlpkcn) February 5, 2016
There are not many commercials as stupid as the ALO one… yes, my dear, yes, we do nothing but wash dirty clothes all day…
‘Get ready for the perfect change’
Change.org campaigns have helped effectively cancel a number of these commercials, but television programs that are persistent gender stereotyping offenders can be trickier to tackle.
One of the most recent and concerning programs to light up daytime TV in Turkey is on channel TV8 called ‘You are Much More Beautiful This Way’.
On its website, TV8 explains the show in the following terms:
Hanımlar, şimdi tepeden tırnağa değişmenin tam zamanı…
Estetik müdahaleler, farklı bir saç modeli, yeni kıyafetler ve yepyeni bir tarz…
Sıradışı program “Böyle Çok Daha Güzelsin” başlıyor!
Kararı eşleriniz veriyor, koçlarımız yardım ediyor, siz bayanlar mükemmel görünüme kavuşuyorsunuz…
“Değişime hazırım! ve eşime güveniyorum.” diyorsanız, haydi hanımlar bu program tam size göre…
Mükemmel değişime hazır olun.
Ladies, it is just the right time for a head to toe change…
Plastic surgeries, a different hair style, new clothes, and a brand new style…
An extraordinary show “You are Much More Beautiful This Way” is starting!
The decisions are made by your husbands, your coaches help you throughout the way, so that you ladies will obtain the perfect look…
If you say “I am ready for a change and I trust my husband”, this show is just for you…
Get ready for the perfect change.
şaka gibi, bu kadar kötüsünü görmemiştim. kısa ömürlü olacaktır muhtemelen zira gerçekten iğrenç.
adam karısına, ‘bunları giyip yanımda çıtır gibi gezeceksin’ diye bagirdi, bi başkası karısının kırışıklarından şikayetçi, şunları şunları istemiyorum diye kadının suratını isaretlettiriyor estetisyene.
10 dakika izlemek yeterli tüm bu ve bunun gibi iğrençliklere şahit olmak için.
It is like a joke, I have never seen something this bad. It will probably have a short life, since it is truly disgusting. One guy yelled at his wife “you are going to wear these and walk next to me like a lolita”, another guy is complaining about his wife's wrinkles, getting her marked by a plastic surgeon as he shows which wrinkles he would like to get rid of. Ten minutes are sufficient to witness such vile things.
The show also saw an outpouring of criticism on Twitter:
#böyleçokdahagüzelsin de neymiş ya biz kadınlar annemizin karnından manken gibi çıkmazsak tüm konuşan orangutanlar bizi eleştirecek mi yani?
— Gözde YILDIZ (@GozdeLavigne) February 29, 2016
#YouAreMuchMoreBeautifulThisWay, so what is it, if we do not pop out of our mothers’ wombs as models, all the talking orangutans will criticise us?
Erkek egosunu tavan yaptıran, kadınları aşağılayan böyle aptal programlar yapmaktan vazgeçin .! #böyleçokdahagüzelsin
— Ezgi Yağmuroğlu (@EzgiYgmroglu) March 7, 2016
Stop creating such stupid shows that humiliate women while taking the male ego through the ceiling!
And now for some politics…
On March 6, Turkish Prime Minister Ahmet Davutoğlu gave a speech at an event named “Woman is Life”, in honour of International Women's Day.
His speech was aimed towards men, stressing that men should protect women's honour wherever they are, and that they should never use violence against women.
— Gercek Haber (@gercegin_sesi) March 6, 2016
140 Journos: A women was told: “You go, let your men come over here instead”, during the police interruption of the #8March walk in Kadikoy.
But in this era more than any other, the struggle against such attitudes is played out in real time, meaning such words only provoke an ever-stronger counter-reaction each time they are spokem.
Yürü git! Kadının gelsin! #KadınlarDireniyor
— ubar (@yokkent) March 6, 2016
Go away!Let your women come over! #WomenAreResisting
Although resistance is by necessity a daily task, March 8 provides a crucial space for women in Turkey to express “what women really want”, and a number of marches and demonstrations will take place in the country's main cities today, including a ‘Night Walk’ in Istanbul.
— Deniz Yılmaz (@fillerbenisever) February 26, 2016
“Flip the world upside down, he cannot beat you, let him beat his knees” [lyrics of a very famous 8 March song], start the countdown for the night walk! #8March #FeministOutcry