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Australians Unite to Tackle Family Violence on White Ribbon Day 2015

Categories: Oceania, Australia, Citizen Media, Digital Activism, Law, Women & Gender
Rosie Batty - Australian of the Year 2015 [1]

Rosie Batty, Australian of the Year 2015 – Courtesy of Flickr user Michael Coghlan (CC BY-SA 2.0)

#WhiteRibbonDay [2], which observes the International Day of the Elimination of Violence against Women, took on a strong sense of urgency in Australia on 25 November 2015.

Richard O'Brien in his post Men's Business [3] for the Australian Independent Media Network shared some of the alarming statistics:

> 76 women have been killed this year as a result of intimate partner violence, 1.6 deaths per week
> About two-thirds of physical assaults against women are committed in the home
> One in three women have experienced physical violence since the age of 15
> One in five women have experienced sexual violence since the age of 15
> One in eight women have been sexually abused before the age of 15

Rosie Batty, Australian of the Year [4], has been a key figure in stimulating this focus on domestic violence. She has campaigned relentlessly since the murder of her 11-year-old son Luke by his father in February 2014. She set up the Luke Batty Foundation [5] with the goal “to raise funds to support women and children affected by the trauma of family violence.”

I want to tell everybody that family violence happens to everybody. No matter how nice your house is, how intelligent you are. It happens to anyone and everyone.

One of the organisations working actively to bring about change is Fair Agenda. It has pushed for [6] ‘full funding of family violence services’. Fair Agenda won social network Care2 [7]‘s Impact Award 2015 for its ‘What it will take’ campaign:

Fair Agenda’s ‘What it will take’ campaign mobilised people around the fact that thousands of women fleeing family violence are being turned away from frontline family violence services because those services don’t have enough funding.

New media have been very successful in rousing old media on the issue. Fair Agenda was highlighted on national television in Waleed Aly's segment ‘Show Me The Money’ on Channel 10's The Project, a nightly current affairs program. The May 2015 video [8] of that piece has had over 700,000 views and 1,000 comments on The Project's Facebook page. The Twitter response was also substantial:

Fair Agenda was a popular winner with participants at the #FWD2015 Digital Campaigners conference [12] when it was announced:

ABC TV (Australian Broadcasting Corporation) has shown a two-part special, Hitting Home, to coincide with White Ribbon Day. Journalist Sarah Ferguson (@FergusonNews) has been immersed in the justice and health systems, embedded in a women's refuge, and tackling male perpetrators in prison. The #HittingHome [17] hashtag has seen heavy traffic:

So has #QandA [22], a debate program, during the special panel that followed episode 2:

These tweets touched on the unity of purpose that has emerged recently around the need to tackle the domestic violence emergency:

Many hope that a consensus will emerge about providing domestic violence leave in workplaces:

Meanwhile, the Victorian State government's Royal Commission into Family Violence [33] has finished its hearings and should report its recommendations for action early in 2016. The publicity generated by Rosie Batty was one of the key motivations behind the setting up of this inquiry. She has had the rare privilege of addressing both houses of the Victorian parliament:

Her address certainly had a impact on parliamentarian Frank McGuire:

Finally, Emeline Gaske had a practical reminder for our lawmakers and governments: