The signboard reads: “Mom, if you want to breast-feed, come in without asking permission and order a free hot tea. You don't need to buy anything.”

A picture of a vegan and vegetarian restaurant in La Paz Bolivia that invites mothers who breast-feed has been shared and applauded across local social media.

The restaurant is called Red Monkey.

In Bolivia, breast-feeding in public is not censored and, according to the Ministerio de Salud (Ministry of Health), Bolivia is the South American country with the highest proportion of mothers who exclusively breast-feed.

However, this does not mean the act of breast-feeding is widely supported or protected in public spaces (for example, in restaurants and much less on the streets). For this reason, the initiative of this small business in the neighborhood of San Miguel has received a lot of attention.