An innovative commercial for aftermarket car parts has captured the attention of social media in Japan.
The premise of the video sees pedestrians suddenly joining in an game of pick-up baseball. The participants make amazing catches, and souped-up automobiles — which the commercial is supposed to be selling in the first place — don't make an appearance until the end of the clip.
The video was released in March 2015, and has so far racked up an amazing 8 million views on YouTube.
According to some on social media, part of the appeal of the commercial is that it doesn't really appear to be a commercial:
— まさひろ⊿P10広島最終日へGO！！ (@masahiro2010) August 7, 2015
The quality of the commercial is really good! Although you get the feeling they wound up making a commercial better than the product they're selling LOL.
Note: The translation of the Tweet has been updated based on insights from Marc Adler.