The Hungarian government has recently used giant billboards throughout the country to send a message to immigrants and those thinking of immigrating: “If you come to Hungary, you mustn't take away Hungarians’ jobs”, “If you come to Hungary, you must respect our culture” and “You must abide by our laws”.
The billboard campaign is an extension of a national consultation on immigration and terrorism, in which Prime Minister Viktor Orban and the ruling Fidesz party have again used taxpayers’ money to promote a hostile stance towards non-Hungarians.
However, since few immigrants actually understand Hungarian, critics point out that these warnings are more likely part of a larger push to rile up fear and win support among citizens for planned anti-immigration laws and measures.
Hungarians who oppose the government's right-wing views haven't stood idly by. Posters have been defaced, torn down and painted over, with activists competing to get to them first. A massively successful crowdfunding initiative raised over 100,000 US dollars within days to mount a poster-based counter-campaign, this time in English. Social media is also buzzing with hilarious, yet poignant parodies of the billboards. Some favourites are collected below.
‘If you come to bat country…’
‘Hungary needs culture’
…'he could not find his home in his homeland.’
‘Come to Hungary, we are already working in London!’
A few Photoshop masters have also swung into action, creating entirely new texts for the original billboard designs of the government campaign. Below is a selection of some of the more inspired work.
‘I went to Chile, took their jobs…’
And the community of Hungarians living outside and “taking” other country's jobs didn't want to miss out on the counter-campaign either:
The European Union and the international community have deplored the increasingly right-wing measures in Hungary. The conservative center-right European People’s Party (EPP) is the largest political party in the European Parliament and also includes Fidesz. On 10 June, the European Parliament adopted a resolution backed by the EPP, criticising the Hungarian government’s actions on immigration. The resolution noted:
[…] that these recent developments have led to concerns regarding the principles of the rule of law, democracy and fundamental rights in Hungary over the past year, which, taken together, could represent an emerging systemic threat to the rule of law in this Member State […]
The government’s billboard campaign also ran parallel to World Refugee Day on 20 June, dedicated to raising awareness to the plight of refugees around the world. To mark the day, the regional office of the United Nations High Commissioner for Refugees (UNHCR) in Budapest showcased individual refugees, who have successfully integrated into Hungarian society. These images stand in stark contrast to the fear-mongering attitude of the government.
“The only problem is I miss my family so much it sometimes hurts. I miss my parents, my little sister and brother” a 19-year-old Zeeshant, who plays for the little-known Hungarian national cricket team, told the UNHCR's campaign. He was forced to leave Pakistan because of the Taliban threat and travelled for nine months to arrive to Hungary in the cargo container of a truck.
Sophie, who is from Togo, West Africa, works at a state-run kindergarten. She fled to escape forced female genital mutilation and would like to become a Hungarian citizen, according to the UNHCR campaign, but her application has been rejected twice. “I contribute to Hungary because I work and I pay taxes. I help children to learn to be open to foreigners and to people who are different,” she said.
Despite international condemnation and the rebellious attitude of many Hungarians, the government is pushing forward with its anti-immigration agenda. On 17 June, the Hungarian government announced its plan to erect a four-metre-high fence on its border with Serbia. As usual, memes quickly popped up to remind us: