As the FIFA Women’s World Cup in Canada started kicked off on June 6, a number of organizations joined forces in launching the #GirlsCan advocacy campaign. Women Deliver, UNICEF, Right to Play, GAIN and One Goal are using the FIFA as a backdrop to raise awareness of how sports can positively influence girls’ lives and call for more research and funding for girls’ sports.
Lauren Himiak, Women Deliver's Communications Manager, explained it to Global Voices:
The #GirlsCan hashtag and campaign kicked off encouraging the public to share photos of themselves playing sport and talking about why it was important in their development. We have seen everything from female racecar drivers in training to boxers in Africa participate, and we cannot wait keep the buzz growing. The great thing about #GirlsCan is to see the messages coming out of Twitter…”#GirlsCan change the world; #GirlsCan do everything boys can do; #GirlsCan be the next president”!
The campaign is calling on people worldwide to take action, either by participating in the #GirlsCan campaign and advocating on girls’ involvement in sports in their communities, or by spreading the word on social networks. Those interested in the on-going campaigns can follow hashtags #GirlsCan, #PowerInPlay or #InvestInGirls.
Sports programs represent a highly effective, low-cost means of addressing some of the most pressing global development challenges. Involvement in sports improves the overall health of adolescents and young women, including sexual and reproductive health, and it gives children and youth opportunities to be more successful and achieve gender equality in their communities.
Part of the campaign is the Girl Power in Play Symposium which will be held June 18-19, 2015, in Ottawa, Canada. The symposium's agenda this year focuses on the most pressing global gender issues, including girls’ right to play sports and related topics within the fields of health, education, nutrition, life-skills, and gender norms. The pinnacle of the #GirlsCan campaign is expected on October 11, 2015, when the organizations will share collected stories, research, blogs, and ideas on how can sports empower girls on and off the field.