The NGO Miles (Thousands) and the advertising agency Grey Chile are taking a provocative approach to showing the problem that thousands of women face in Chile with respect to abortion, using three fictitious tutorial videos that show the only legal way to have an abortion in the country.
The “advice” ranges from throwing yourself down the stairs to getting run over by a car.
Abortion is prohibited in Chile, which means that thousands of women have to resort to illegal means in order to abort. It is estimated that there are around 150,000 cases each year, some of which result in the death of the patient.
This campaign seeks to draw attention to this fact and persuade the Chilean government to approve the therapeutic abortion law that was rejected last February.
Warning before you click play: these videos contain graphic images.