At only 14 years old, Paola Mejía has shot to celebrity status online in Honduras thanks to her videos on how to be happy without pricey material goods.
With a straightforward style and a touch of humor, her advice has resonated with many people in the Central American country, where two-thirds of the population live in poverty.
In one video, titled “El alucín del celular” (roughly translated as “The hallucination of the cellphone”), she addresses people who spend their limited resources on an expensive cellphone instead of prioritizing basic necessities like food. The humble blogger says, “If you can afford one of those cellphones, it's OK, but there are also those people who are poor like me […] who are not sure about [if they will be able to buy] their beans or eggs.”
She then lists the advantages of Chinese-made cellphones, which she says are much cheaper with all the same capabilities as name-brand phones:
In another video, she demonstrates how to straighten hair using a clothes iron instead of a hair iron:
Hello there! The Chiki has her Facebook account hacked, her new account is Catrachiki on Facebook :)
On Twitter, Mejía has a large fan base:
— Sopitas (@sopitas) abril 28, 2015
Do you know the girl who teaches us how to be humble on Facebook?
— pomish (@lizziemorante) abril 28, 2015
LOL! No way!!! #Catrachiki for president of Honduras!!! Be humble, Chiki, it's an easy thing to do!
“Be humble, Chiki, it's an easy thing to do” // Young blogger teaches how to live with not that much and be happy.
— Soy 502 (@soy_502) abril 29, 2015
“La Chiki 504″, the Honduran girl whose humbleness has made her become viral.
Ver a Chiki y sentir la mera felicidad
— Erika シ (@I_Love_Rasta) abril 29, 2015
To watch Chiki and feel pure happiness.
Mejía's popularity caught the attention of BBC World. In a piece dedicated to her, the reporter wondered if “La Chiki” would remain humble now that she is a celebrity and has given product endorsements for a pizza chain and a cellphone company. It remains to be seen if these are a teen girl's 15 minutes of fame or if she's humbly here to stay.