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Are Blogs an Endangered Species?

This text is part of the 46th #LunesDeBlogsGV (#MondayBlogsOnGlobalVoices) on March 23, 2015.

On #LunesDeBlogsGV (#MondayOfBlogsOnGlobalVoices), we work to preserve blogs as an “endangered species”, confronting the challenges that threaten their existence in today's digital jungle. In a similar effort, the blogger Iván Lasso compiles stories about the future of blogging and the problems bloggers face today, when their content runs the risk of being lost in the abundance of different types and quality levels of information on the Internet. The situation bloggers increasingly find online, Lasso argues, is approaching a “David and Goliath” situation.

Lasso says of the biggest issues for bloggers today:

A raíz de la popularización de la web, de unos años para acá hay mucha más audiencia potencial disponible. Pero sospecho que gran parte de esa audiencia nunca podría ser tuya (tuya, mía… de blogs pequeños, vamos). Es audiencia que acude a la red en busca de simple entretenimiento y que si quiere información más “dura”, acude a los medios tradicionales que ahora ya están en la web.

In recent years, following the popularity of the Web, there is a much larger audience available. But I suspect that much of this audience will never be yours. Its's an audience that comes to the Net looking for simple entertainment and when they want more “hard” information, they go to the traditional mainstream media which is also on the Web.

Lasso also offers some solutions for the challenges bloggers face:

Hoy día, para que un blog independiente alcance un cierto grado de éxito (reconocimiento, reputación y visitas) debe convertirse en un rayo láser que apunte a aquello en lo que quiere destacar:
¿Quieres dar noticias? Tienes que darlas lo antes posible, más rápido que nadie.
¿Quieres hacer análisis u opinión? Tienes que profundizar más que nadie.
¿Quieres ser didáctico? Tienes que explicar mejor que nadie. Y también con más detalle que nadie.

Nowadays, for an independent blog to have a certain degree of success (recognition, reputation, and views), you must become a laser beam focused on what readers want:

  • You want to report news? You must give it them as soon as possible, faster than anyone.
  • You want to offer analysis and points of view? You must go deeper than anyone.
  • You want to be instructional? You have to explain things better than anyone. And be more specific than anyone.

Continue reading Ivan Lasso's post here, and follow him on Twitter.

 This text is part of the 46th #LunesDeBlogsGV (#MondayOfBlogsOnGlobalVoices) on March 23, 2015.

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