“Brazil is not for amateurs” is a common saying in Brazilian social media and a reference to the country’s great deal of ideological and political mayhem, which makes it hard for even the experts to make sense of (let alone take sides).
While many of the world’s eyes were turned to the largest Latin American country in 2014, football was only a side-kick in this year of elections, protests and “textões de Facebook” — a brand new expression, meaning “Big essay on Facebook”, used by those tired of social media wars and longing for days past of happy photos and cat videos.
The televised gay kiss that felt like a football final
In February, millions gathered at home to watch what was dubbed the first nationally televised gay kiss  in a soap opera in Brazil. The kiss was the result of a massive campaign  on social networks asking the screenwriter for the gay couple Felix and Niko to finally lock lips on camera on the soap “Amor à Vida” finale.
Soap operas are huge in Brazil, but not exactly known for defying stereotypes and taboos , hence the magnitude of such an innocuous kiss. Among all of the country's contradictions, LGBT rights is one of the biggest: Brazil holds the largest gay pride parade in the world and also tops the list in LGBT killings .
Lynch mobs and racism
National outcry followed the beating of a 15-year-old black teenager, who was found naked and tied to a lamppost  in an affluent neighborhood in Rio de Janeiro. The youngster said he was beaten up by a group of 30 men – apparently ‘vigilantes’ in the neighborhood with the so-called purpose of stopping thefts. While social movements condemned the attack, regardless whether the teen were stealing or not, a prominent conservative news anchor defended his assailants  on national television.
Similar cases were promptly picked up by mainstream media in the weeks that followed, sparkling a debate of whether taking justice into one's own hands has any merit. But the brutal murder of a woman in a poor neighborhood of seaside town of Guarujá by a lynch mob  took the country to a state of pure horror. The assault was driven by Facebook rumors that she was kidnapping children for witchery rituals, which were proved false.
Spanish newspaper El País left Brazil with the question: “What if she was proved guilty?”  Would the barbaric way in which she was killed, with absolutely no right of defense, still shock us?
#ThereWillNotBeAWorldCup vs. #YesThereWillBeACup
Demonstrations against the World Cup  took over Brazil's streets regularly throughout the year. With chants like “Fifa Go Home” (a refurbishing of the oldie “Yankee go home”), social movements were condemning inequality and the lack of basic rights for most of Brazil’s population, in the face of an event that turned out to be hugely expensive to country’s public reserves  – and whose tickets cost more than the Brazil's minimum wages.
The death of cameraman Santiago Idílio Andrade, hit by a rocket fired by activists while he was covering a demonstration in Rio , prompted legislators to put forward the “Terrorism Bill”, which would harden regulations on protests. The bill was heavily criticized by social movements.
Weeks before the Cup, another hashtag emerged in social media: #VaiTerCopaSim, or, #YesThereWillBeACup, apparently started by a Facebook page . The hashtag was used mostly to mock the negativity of the demonstrators, embracing Brazil's problems as a part of its own distinctiveness – some argue it was a political move to keep up the population’s good spirits and turn a blind eye to the protesters.
Brazil was kicked out with a humiliating, unforgettable 7-1 loss against Germany  in the quarterfinals, providing enough material for Internet memes for the next 10 generations (and also, prompting a lot of depressing newspaper front pages ). Meanwhile, 28 people were arrested in Rio  the day before the big final – not for protesting, but for possibly planning to do so.
Following the Cup, Brazil was again swept up in another round of social media battles: national elections , due on October 6. The presidential race was unexpectedly reshuffled by the emergence of Marina Silva, who took the place of candidate Eduardo Campos  for the Brazilian Socialist Party after his startling death in a plane crash in August.
The long standing rivalry between Brazil’s two main parties (the center-left Worker’s Party, in power since 2002, and center-right main opposition Brazilian Social-Democratic Party) was suddenly disrupted by Silva, who was leading the polls in mid-September.
An evangelical Christian and also a prominent environmentalist, Silva presented herself as a “bridge” between conservatives and progressives. But her attempts at dialogue fell short in a series of misguided steps in her campaign – the most significant of all when she stepped back from supporting gay marriage , changing her government program following pressure from religious leaders.
She was eventually shut out of the runoff , which was the most sharply disputed since the transition to democracy in the 1980s. Incumbent Dilma Rouseff was reelected by a tight 51 percent of the votes .
Some argue this is representative of the Worker’s Party dwindling strength and that a significant part of the population is ready for change. Others point out the role that mainstream media, largely anti-government, played in those results. Leftists, on the other hand, still feel unrepresented by both government and the conservative opposition, waiting (perhaps hopelessly) for a “real leftist candidate” to take center stage.
While the post-election healing took place, Latin America’s largest city was running out of water . Authorities spent most of the year taking the problem lightly, solely blaming the current rain shortage in Southeast Brazil for the crisis. As the year ends, São Paulo might have less than 100 days of guaranteed water supply for its 8.5 million residents.