Movember—that annual event involving the growing of mustaches during the month of November to raise awareness of men's health issues—is over. Over the next 11 months, until next year's of course, Indians will remember Movember fondly. The facial-hair phenomenon seemed to catch on particularly well in India this year, where “mo bros” were spotted all across the country—not just in major metropolises, but also in smaller cities. Indian men observing Movember were also visible in online social media, where mustachioed selfies became a trend both in India and worldwide.
— Pronounced as Niche (@Kneeche) November 14, 2014
— रJOULE (@moshism) November 20, 2014
— ParitOsho (@paritoshZero) November 9, 2014
The word Movember is a portmanteau from the words “mustache” and “November.” The Movember Foundation coordinates a global effort to raise awareness about men's health issues—particularly prostate cancer. Participants in the event, known as “mo bros” encourage others to get annual check-ups, to learn about their own family's history of any cancer (for preventative care), and to adopt a healthy lifestyle. On November 1, men register at Movember.com with a clean shaven face and allow their mustache to grow over the course of the month.
Of course, Movember isn't just an opportunity for men to flaunt their mustaches; it's also a chance to raise money for men's health issues. Amal Vartak, a Mumbai resident, has supported Movember not only by raising awareness but also by collecting $1,800. Some women, known informally as “mo sistas,” are also involved in Movember efforts.
— Daal-Baati-Cђuгma•• (@FarebiAankhein) November 21, 2014
— Elena Fernandes (@Fernandes_Elena) November 11, 2014
Honoring great Movember achievements is the World Beard and Mustache Championship at the end of the year. Several celebrities participate in this event, including actors, cricket players, and other athletes from acros India. Indian cricketers Shikhar Dhawan and Ravindra Jadeja have been known sport mustaches, as has Bollywood actor Ranveer Singh. Even the India's High Commission of Canada hosted a Movember fundraiser.
Movember has been immensely popular in recent years. It's charity, it's chic, and it's both literally and figuratively changing the face of men's health.