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Adorably Ugly Cats Take Over Tokyo Train

"Ultimate Relaxation," the winner of

“Ultimate Relaxation,” the grand prize winner of Japan's recent busukawa neko “adorably ugly cat” contest. Image source: Canon Japan

The winners of a popular contest to find Japan's most “adorably ugly” cats (busukawa neko) have taken over select trains on Tokyo's Yamanote Line. 

The Yamanote Line is full of “adorably ugly” (busukawa) cats!

Many train lines in Japan are already plastered with print advertising. Now, for two weeks in November and early December, the Yamonote Line, the loop line that travels around central Tokyo, is decked out in photos of the winning cats. A YouTube video titled “Canon's Adorably Ugly Cat Campaign Hijacks Tokyo Trains to Promote New PIXUS Printer” offers a glimpse:

The campaign is sponsored by PIXUS, a line of Canon desktop printers, and offers a grand prize of 100,000 yen (US$10,000). Out of nearly 6,000 submissions, 288 finalists and prizewinners ended up displayed on the train.

One lucky cat won the top prize:

And here is the grand prize winner! The photo's title: “Ultimate Relaxation.”

 There were a variety of runners-up. This cat won second place in the contest:

And here is the second-place prize. The title: “No f-ing way, man.” The golden color of this cat's coat perfectly balances the fine silver fur of our grand prize winner.

As the purpose of the contest was to promote Canon's new printer, many of the cats were awarded prizes according to how well their ugly mugs might accessorize a variety of personal belongings.

And the winner for “would look best printed on a handbag” is “May I eat a sticky bun?”

Here is the winner of “would look best printed on a T-shirt”!!! This cat has tickled the fancy of T-shirt designers everywhere!

The cacophony of ugly cat images has become quite popular with Japanese commuters, who have posted photos of the decked-out trains on social media.

This is so cute!  #スマフォトレイン (smartphone photo train) #山手線 (Yamanote Line) #ブサかわ猫ちゃんグランプリ (Adorably Ugly Grand Prix)

The Yamonote Line is CRAZY! It's turned into a total advertisement for PIXUS. The carriage is absolutely plastered with adorably ugly cat pictures. Now I totally want to make a calendar! \(^o^)/

The full list of adorably ugly cat contest finalists can be seen here. To keep on top of Japan's adorably ugly cats, follow @busakawaleon