Communicators Profession: Reinventing Itself Day by Day

After talking with a colleague, Cintia Oliva reflects on a reality known by many communicators:

[Mi colega] me decía que con esto de las tecnologías, el periodismo como carrera estaba en decadencia. Ella, una excelente reportera y entrevistadora, contaba que cada vez le costaba más meter su pauta o que sus publicaciones sean tenidas en cuenta por los medios, o por el público, debido a la gran cantidad de información y contenidos que a diario se comparten por todos los medios.

[My colleague] told me that with technologies, journalism as a career was in decline. She, an excellent reporter and interviewer, told me she find harder to get her guideline done or her publications to be considered by tue media or the audience, due to the huge amount of information and content that are shared on a daily basis by all the media.

On the contrary, Cintia remarks the good time this is for journalism, precisely thanks to the opportunities new technologies offer, and sugggest five guidleiines for a renovation as communicators:

El concepto
Si hay un tema que te apasiona y quieres posicionarte como una experta en un tema, por ejemplo comunicación ambiental, entonces lee, investiga y escribe sobre ello.
La forma
Aprende a contar historias. Una tendencia que vino para quedarse es el marketing de contenidos y con él, la técnica de contar buenas historias, el storytelling.
Los medios 2.0
Sí, está bien, todos tenemos Facebook, Twitter, algunos hasta un blog de Blogger, pero cuánto sabemos de herramientas de gestión de contenidos?
La eficacia
Medir, corregir, medir, evaluar: Medir, ¿para qué medir? Eso es lo que me decían algunos colegas en el pasado.
El acceso
Aprende a gestionar la información en internet y en tu entorno, y a buscar lo que realmente vale la pena.

If you are passionated about a topic and want to be an expert, such as environmental communication, you should read, investigate and write about it.
Learn how to tell stories. A trend that is here to stay is content marketing and with it, the technic of telling good stories, storytelling.
2.0 media
OK, we all have Facebook, Twitter, some of us even a blog on Blogger, but how much do we know about content management tools?
Measure, correct, evaluate. Measure, why measure? This is what some colleagues used to tell me in the past.
Learn how to manage information on Internet and around you, and to look for what's really worth it.

You can follow Cintia on Twitter.

This post was part of the twenty ninth #LunesDeBlogsGV (Monday of blogs on GV) on November 17, 2014.

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