Blogger Passang Tshering , a high school teacher from Wangdue, Bhutan, wrote in his blog on 31 August, 2014, about an image of Lord Buddha's face formed out of natural rock located on the elephant shaped hill on which the famous Wangdue Dzong  is built. He posted photos of the site and wrote:
I don't understand how this place is not recognized as one of the holy Buddhist sites, though some people already knew about it.
Tshering writes in a follow-up post  that his post about the face of Buddha has become popular and many are flocking to the site:
It was on Sunday I posted the story and by Monday I started receiving pictures from people who went there to see for themselves. By Wednesday the site was crowded with people, and that evening authorities decided to put fence around it. Today when I went there I could see long queue of people across the river, and many breaking through the fence already. On the other side of the river cars and people are causing traffic jam on the national highway. This is more than the attention one can ever ask for.