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The Arrest of CCTV News Anchor and Refection on China's Public Relation Business

The arrest of CCTV news anchor Rui Chenggang was related to his ties to PR firm Edelman subsidiary in China. Silicon Hutong took the opportunity to reflect upon public relation businesses in China:

Two issues prevent widespread improvement in PR industry ethics in China. First is a persistent exclusivist belief that because this is China, things are done the Chinese way, and always will be. Operating ethically is seen as naive at best, and culturally imperialist at worst (“how dare you impose your values on us!”)

The second issue is fear. PR executives and their agencies believe that if they don’t take advantage of every opportunity, however morally ambiguous, they will lose revenue and clients to competitors who lack – or opportunistically ignore – their moral compasses.

Our work building bridges across cultures, languages and perspectives is more urgent than ever before.

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