Instagram as a Marketing Tool · Global Voices
Luis Flores

Instagram is no longer a photo app with cute filters. Image by Jonathan Chen on flickr (CC BY-NC-SA 2.0).
Online marketing consultant Elena Leukona runs the blog El Club del Marketing where she “(helps) every small business owners that don't have a marketing department so they may understand the fast world of Internet”. On the latest entry, she shares her expert opinion about Instagram, the visual social network with increasing popularity, and how small businesses can use it to enlarge their company:
Instagram may not only be useful for big brands, but also for local businesses that may need to get in touch with a specific kind of client they could not be able to reach if not through this kind of social networks. This is a very visual tool that connects users with other users and with the brands through images and vídeos.