A Russian chocolate company in Novosibirsk has released [1] a new candy bar called “The Crimea” with the slogan, “Just try to grab it!” A product announcement shared with the press features a super-hero character wearing the colors of the Russian flag, standing before a map of Crimea, with the following tagline:
Даже в то время, когда страна принимает непростые решения, мы не перестаем улыбаться. Потому что мы—Россияне!
Even in times when the country is making difficult decisions, we never stop smiling. That's because we are Russians!
The company responsible for this new confection, “Chocolate Traditions,” has produced other specially themed sweets. Earlier this year, it announced a fudge bar called “the Viagra [2].” There are also several holiday-themed [3] candy collections, for Victory Day, Women's Day, and so on. One kilogram (2.2 pounds) of the Crimea chocolates costs 130 rubles (about $4).
Russian Internet users have showed great interest [4] in the new Crimea-themed candy bar. According to Yandex's blogs search engine, the past few hours have seen over a thousand [5] posts on the subject. Many Russians have noticed that the chocolate bars expire after ten months, leading several bloggers to joke [6] that Russia's occupation of Crimea won't last another year.
В российских конфетах “Крым – а ну-ка, отбери” срок годности 10 месяцев. В январе Крым вновь станет украинским. pic.twitter.com/10y2Zhd4uu [7]
— Льовочкинъ (@slevo4kin) June 5, 2014 [8]
The Russian candy “Crimea—just try to grab it” has a shelf life of 10 months. In January, Crimea will become Ukrainian again.