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India General Election 2014: Branding of Candidates Via Social Media

Categories: South Asia, India, Citizen Media, Elections, Governance, Ideas, Politics, Technology

Social media is also the space for innovation and creative thinking. Milind Deora [Union Minister and incumbent MP from South Mumbai] boasts of being the first candidate available to the electorate on WhatsApp and BBM, and provides an interactive mashup map to track all his activities and initiatives. Like BJP’s Poonam Mahajan, Deora too has his Facebook and Twitter pages linked, with one feeding information into the other.

Social Samosa [1] reviews how the Indian politicians in Mumbai have taken to social media for their election campaigns.