Singapore Poster Campaign Wants Public To Feel Guilty About Meat Consumption

puppy_pig‘Why love one but eat the other?’, this is the theme of the poster campaign initiated by the Vegetarian Society of Singapore to promote vegetarianism. The posters feature a house pet and a farm animal to encourage the public to reflect on their meat consumption.

The two-week poster campaign will end on April 9, 2014. The group has chosen the City Hall MRT station, which is one of the busiest train platforms in Singapore. The poster campaign was originally done in Toronto.

The group explains the rationale of the campaign:

Dogs and cats are loved and adored; we think of them as our companions, our friends. We feel outraged when we hear of their abuse and call for laws to protect them. Indeed, the idea of eating them would simply be unthinkable to most.

In contrast, farm animals – who are every bit as intelligent, sensitive and emotional as dogs and cats – are just regarded as food.

Each poster contains information about farming methods to highlight animal abuse:

The posters are meant to evoke the rationale consideration of what makes one sentient being a ‘friend’ while the other is ‘food’. There will be some basic information on factory farming methods and relevant statistics included on each poster.

This YouTube video by Vegetarian Society was used by the group to raise the funds needed to mount the campaign.

Veron Lau, President of Cat Welfare Society, urges the public to rethink how we treat animals:

Loving our pets yet eating animals does often pose a dilemma for many animal lovers. We ask ourselves if we cared to save and prevent one from suffering, should we not do the same for the other. Whether we are animal lovers or not, we should make it a priority to live mindfully and that includes thinking about where our food or pets come from because we are part of a consuming chain and have the collective power to affect ethical change through our choices.

Habib Hassan, one of the train passengers interviewed by The Straits Times, does not support the campaign:

Vegetarians are only a small group in Singapore. They shouldn't be allowed to use public space to promote their cause. This advertisement is clearly biased and makes people feel guilty. I should be able to eat whatever I want.

Below are some of the posters used by the Vegetarian Society:



Selfie photo of vegetarians supporting the campaign.

Selfie photo of vegetarians supporting the campaign.


Join the conversation

Authors, please log in »


  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.