The contagious feeling triggered by Pharrell Williams’ viral music video “Happy” inspired citizens of Porto Alegre, Brazil, to take advantage of the fact that their city holds the Portuguese word for “happy” in its name — but rather to express what's making them unhappy.
The video shows people dancing joyfully in front of delayed construction works for the 2014 FIFA World Cup. Watch “Porto (un)Happy” below with captions in English:
Published on March 25, the video has already been watched over 250,000 times. Its creators use the Facebook page Porto un-Happy to promote the hashtag #MudaPOA (Change, Porto Alegre), as well as to collect mentions in the media and to clarify [pt]:
Nosso protesto NÃO é contra a Copa, e sim contra o atraso nas obras e o pouco caso com a população!
Our protest is NOT against the World Cup, but against the delayed construction works and the lack of care towards the population!
On the map We Are Happy From, you will find a video version created by the city's public administration. The video presents a very positive perspective, but it has been less popular, with 50,000 views.
Global Voices also reported on the ironic version of “Happy” from Rio de Janeiro.