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“Happy” Video Exposes the Other Side of Rio de Janeiro

Categories: Latin America, Brazil, Citizen Media, Film, Humor, Music

Inspired by the “worldwide contagious happiness [1]” that was sparked by Pharrell Williams’ viral music video “Happy [2]“, as can be seen in hundreds of dancing videos from around the world, Brazilian group of video-makers Jeitinho Carioca (“Shit Cariocas Say”) has created a local version for Rio de Janeiro with a satirical tone. 

Besides showing people dancing with a happy feeling, the video also exposes other not-so-happy current affairs in the city, such as the high cost of living [3], the racism problem [4], thievery and violence, as well as the construction works for the World Cup and Olympics. 

Watch “We Are Rio [5]“:

Global Voices has also reported on “Happy” videos of Middle East and North Africa [6]Hong Kong [7] and the Pursuit of Happiness in Africa [8].