Website: MediaInitiative.eu. For updates follow @MediaECI on Twitter and ‘like’ the Facebook page European Initiative for Media Pluralism.

“European institutions should safeguard the right to free, independent and pluralistic information”. The quote, from the Media Initiative website, summarizes the main idea behind a pan-European campaign that aims at urging the European Commission to draft a Directive to protect Media Pluralism and Press Freedom.

The Media Initiative is running a European Citizens’ Initiative – a tool of participatory democracy “which allows civil society coalitions to collect online and offline one million signatures in at least 7 EU member states to present directly to the European Commission a proposal forming the base of an EU Directive, initiating a legislative process”. The petition is available in 15 languages and can be signed online:

Protecting media pluralism through partial harmonization of national rules on media ownership and transparency, conflicts of interest with political office and independence of media supervisory bodies.

A short video presents the campaign: