South Africa's Ruling Party #ProudlyBroughtByANC Campaign Flops

Jacob Zuma, the head of ANC and South Africa's president. Photo released under Creative Commons by Wikipedia user Dewet/GCIS.

Jacob Zuma, the head of ANC and South Africa's president. Photo released under Creative Commons by Wikipedia user Dewet/GCIS.

The main opposition party in South Africa, the Democratic Alliance (DA), erected a billboard last week in Johannesburg, South Africa to poke fun at ruling African National Congress’ electronic tolling system. The billboard reads: “E-tolls. Proudly brought to you by the ANC [African National Congress].”

Electronic Toll (e-toll) is a cashless payment system for road operators to pay toll fees. The ruling party pushed for it earlier this year despite public outcry, legal challenges and protests. It is the first open road tolling system in South Africa.

ANC spokesman Jackson Mthembu (@JacksonMthembu_) reacted to the advert by starting a campaign against the DA on Twitter using the hashtag #ProudlyBroughtByANC. He wrote:

But the ANC campaign backfired as Twitter users used the same hashtag to show corruption, inefficiency and mismanagement on part of the ANC government.

SDH (@Coach_Hearn) pointed out to corruption in government procurement:

Sentletse (@Sentletse) used the the Traditional Courts Bill to show what is wrong with the ruling party:

The Traditional Courts Bill , which was first introduced in 2008, has been rejected by most provinces in South Africa. Legal experts and rural activists argue that the proposed law creates a separate, second-class justice system for rural communities, where women have fewer rights

Jessinsight (@Jessinsight) shared a photo showing members of the South African parliament, which is dominated by the ANC, sleeping while the House in session:

Marketing technologist Rafiq Phillips (@rafiq) complained about the banning of open-source software in government schools. The Department of Basic Education (DBE) has announced that it will phase out the use of open-source software for information technology curriculum:

Pieter van Dalen MP (@PietervanDalen), a member of parliament for the opposition Democratic Alliance, used a photo of a dilapidated building with an ANC flag to represent the extent of rot in the party:

Sentletse (@Sentletse) reported:

Flower Child♡ (@Miss_Tshiff) posted a photo of council workers erecting a street sign and jokingly asked:

By the time of writing this post, ANC spokesperson Jackson Mthembu (@JacksonMthembu_) had not responded to any of the tweets under the hashtag #ProudlyBroughtByANC.

Start the conversation

Authors, please log in »


  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.