More than 327 people have been killed following a powerful earthquake that struck south-west Pakistan on Tuesday, September 24, 2013. The epicentre of the 7.7 magnitude earthquake was 120 kilometres southwest of Khuzdar in Balochistan Province at a depth of 10 kilometres. Provincial authorities in Balochistan declared an emergency in Awaran District.

The News reported another hundred people have been reported injured. The Baloch Hal, a local online newspaper, published a number of early pictures of the devastation. On the Gwadar coastline, the quake created a small island about half a mile into the sea near an area called ‘Jhanda’, according to Express Tribune.

Tremors reached as far as northern India, Iran, the United Arab Emirates and Oman, according to the United Nations Office for the Coordination of Humanitarian Affairs.

Director General Inter Service Public Relation (ISPR), a directorate under ministry of defense, Major General Asim Bajwa (@AsimBajwaISPR) tweeted that 300 soldiers are already in the area, with the number expected to rise to 1000 by tomorrow morning. Khuzdar would be used as base for the rescue effort.

Update #Earthquake: 300 soldiers busy in rescue as of now.Strength will grow to 1000 by late morning. 40 deaths being reported from area

— AsimBajwaISPR (@AsimBajwaISPR) September 24, 2013

A tweet from Jihandad Baloch (@BalochTawar) regrading Director General ISPR, Major General Asim Bajwa's tweet.

#Pakistan is deploying a large number of Army in #Awaran who could be used against #Baloch #FeedomFighters instead of relieve activities

— Jihand Baloch (@BalochTawar) September 24, 2013

Balochs are sharing photos, updates and reports with the hash-tag #BalochistanEarthquake. Many users like PIRDHAN (@PIRDHAN_BALOCH), Chawash Baloch (Chawash_Baloch) and others are sharing latest photos on Twitter:

picture showing all story no need wait for #ISPR press release #rescue #BalochisanEarthQuake #Awaran @Faiz_Baluch pic.twitter.com/dqREQHCvna

— PIRDHAN (@PIRDHAN_BALOCH) September 25, 2013

Baloch social media activists are demanding demanded international aid for the Baloch nation. Well-known Baloch social media activist Bahoot Baloch (@NaqeeboBaloch) shared appeal of Baloch National Front (BNF) towards international community:

URGENT APPEAL: Baloch National Front #BNF appeals international aid agencies to step in and help thousands of quake victims. @ICRC

— Baahot Baloch (@NaqeeboBaloch) September 24, 2013

Jihandad Baloch (@BalochTwar) also appealed to international aid agencies for direct intervention in Balochistan:

International Aid Agencies should directly intervenue in #Awaran #EarthQuake instead of relying on #Pakistan and its corrupt army

— Jihand Baloch (@BalochTawar) September 24, 2013

Famous Baloch tweep The Baloch (@BalaachMarri) made an appeal of food and shelters for victims. Cyber journalist Khalid Khan (@khalidkhan787) replied to him asking the Baloch Liberation Army (BLA) to give space to relief teams:

@BalaachMarri plz ask BLA to give space to relief teams, its a genuine demand @ZarrarKhuhro #earthquake

— Khalid Khan (@khalidkhan787) September 24, 2013

Top Pakistani journalist and host of Geo TV's Capital Talk Hamid Mir (@HamidMirGEO) shared shocking news through his tweet:

Many people from Karachi informed me that they reached Awaran via Hub this afternoon with relief goods but stopped by FC to enter Awaran

— Hamid Mir (@HamidMirGEO) September 25, 2013

Leading organization of Awaran, the Baloch Liberation Front (BLF), welcomes aid agencies, NGOs and international rescue teams to carry out relief work in effected areas, reports Saam Baloch (@SaamZad):

BLF welcomes aid agencies, NGOs and international rescue teams to carry out relief work in effected areas. #BalochistanEarthquake

— Saam Baloch (@SaamZad) September 25, 2013

Meanwhile, the Baloch Liberation Front (BLF) warned through BBC Urdu that if the Pakistan army made any doubtful activity in affected areas, the group would strike at them. Remember that BLF is a separatist militant group in Balochistan, demanding the freedom of Balochistan from Pakistan.

United Nations Office for the Coordination of Humanitarian Affairs offered Pakistan government for help in ongoing rescue operation.

The United Nations and its humanitarian partners stand ready to support the Government’s ongoing relief effort for the people affected by the earthquake and mobilize any international support, if requested.

Balochs created a ‘Baloch Welfare Committee’ for quake victims. Hakeem Wadhela (@HakeemWadhela), an activist of the Baloch Freedom Movement and ex-Joint Secretary of the Balochistan National Movement (BNM) Karachi region, shared a banner on Twitter to support the Baloch Welfare Committee. Hennah Baloch (@Hennah_Baloch) shared the poster:

HUMANITY ABOVE ALL. Come forward, help earthquake survivors in the time of catastrophe. pic.twitter.com/FWaBopDjvb

— Hennah Baloch (@Hennah_Baloch) September 25, 2013

Amid all of these, some Pakistani netizens started a campaign under the hashtag #PossibleNamesOfNewIsland to think of a name for the island that the earthquake created, as Express Tribune reports.

More tweets and reactions from #BalochistanEarthquake.

Death of 350+ people in #Balochistan earthquake didn't get half of the coverage that attack on #JinahResidency received! #Pakistan

— Bashir Ahmad Gwakh (@bashirgwakh) September 25, 2013

#BalochistanEarthQuake Pak army is spreading lies through controlled media in order to frighten the Int'l aid agencies from visiting d area.

— Faiz Baluch (@Faiz_Baluch) September 24, 2013

News is not the #BalochistanEarthquake but the new island that emerged as a result. Any plans to occupy it ?? #Pakistan

— NoNy (@azad_me) September 24, 2013

Where is media coverage of #balochistanearthquake ? It wont grab attention as #breakingnews? Too Disappointing #Pakistanimedia

— Rehmat Yazdani (@rehmatyazdani) September 24, 2013

#BalochistanEarthQuake sadly another opportunity for Hafiz Saeed's JuD to make in roads in #Balochistan as Govt will fail to provide relief.

— Oljaitu Khodabandeh (@aushpaz) September 24, 2013