Bucharest, Not Budapest: A Chocolate Bar Explains the Difference

The capitals of Romania and Hungary, Bucharest and Budapest, respectively, are so often confused that those unfamiliar with the region often book airplane tickets to Bucharest, when their intention is to get to Budapest and vice-versa. In fact, 400 soccer fans from Spain chartered a flight last year to the 2012 Europa League Final in Budapest. Their only problem was that the actual final was in Bucharest.

Bucharest, Not Budapest; one of the official images of the ROM chocolate advertising campaign.

Bucharest, Not Budapest; one of the official images of the ROM chocolate advertising campaign.


One Romanian chocolatier has started a campaign to clear the confusion in a deliciously original way. The video below and a podcast from PRI's The World, explains more about this and other efforts to help travelers distinguish the two Eastern European capitals, while a blog about travel and art provides more images of the full advertising campaign:

2 comments

Join the conversation

Authors, please log in »

Guidelines

  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.

Receive great stories from around the world directly in your inbox.

Sign up to receive the best of Global Voices!

Submitted addresses will be confirmed by email, and used only to keep you up to date about Global Voices and our mission. See our Privacy Policy for details.

Newsletter powered by Mailchimp (Privacy Policy and Terms).

* = required field
Email Frequency



No thanks, show me the site